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5 Misconceptions About Network Automation Platforms (and why they should be re-thought)

Song Pang
NetBrain Technologies

As enterprise networks get more complex, encompassing on-prem, cloud and hybrid systems and applications, network automation is no longer optional. It's critical for uptime, security and scale. Yet persistent misconceptions about increasingly capable network automation platforms among the very NetOps professionals who would benefit the most from using them are holding back adoption. Here are 5 of the most common of those misconceptions, and why NetOps teams might want to re-think them.

Misconception 1: DIY scripting gives me more control than a platform

Network engineers love their own scripts and tools. According to recent research by the analyst firm EMA, 64% of enterprises still rely on homegrown scripts or open source tools. Many NetOps professionals believe that their time-worn DIY approach provides greater flexibility and customization than any platform can offer.

But the downside of relying on scripts is that it also creates silos, introduces gatekeeper effects and increases fragility. It's also a lot of work. According to EMA, more than 60% of teams spend more than 6 hours per week maintaining and debugging scripts and tools. The hodgepodge of scripts and tools creates complexity, often lacks documentation and can introduce security risks.

The reality is that modern network automation platforms don't take away control, they operationalize it by centralizing, securing, and making automation reusable across teams. Platforms are now designed to onboard existing scripts, extend them, and make them shareable. That provides control at scale.

Misconception 2: Automation is a risk to my job

Automation platforms, especially in the AI era, can sometimes be perceived as a threat to the livelihood of network professionals.

But rather than reduce their value, network operations platforms free NetOps teams from low-level toil and firefighting (think config pushes and compliance scans). That leaves them with more time to focus on higher priority tasks and projects like network design, security posture, and cross-team initiatives. And with their low code/no code capabilities, network automation platforms can broaden access beyond scripting gatekeepers and create a career path for other professionals.

In an environment where many NetOps teams are being asked to do more with less, automation expands NetOps influence, future-proofs careers, and reduces burnout.

Misconception 3: An automation platform won't save me time because it's not reliable

In addition to their concerns about control, many NetOps teams rely on scripts and open source tools because they simply don't trust network automation platforms. They believe them to be fragile, error-prone, and more hassle than help.

But, as noted above, teams can spend anywhere from 6-10 hours per week debugging scripts, according to EMA. So, those unsupported scripts and code-heavy tools are not themselves inherently reliable.

Network automation platforms, by contrast, provide testing, dashboards, CI/CD principles, and role-based access. reducing error risk and improving consistency. For common tasks like automating config changes, onboarding, compliance scans, and firmware updates, network automation platforms are faster and more accurate than a human-driven scripting process.

Misconception 4: Network automation platforms are too costly and the ROI isn't clear

The cost of a network automation platform can seem high when judged against free homemade scripts or open source tools. But NetOps teams often struggle to quantify the hidden costs of DIY solutions. Whether it's time lost to debugging, finding and fixing security risks, the opportunity cost of having highly skilled professionals performing routine tasks, or, in the worst case scenario, network downtime, the DIY approach is anything but free.

Network automation platforms deliver real and quantifiable ROI. Platforms provide 24x7 automation that no human can match. They offer dashboards that can accurately track time saved and enhance cross-team visibility. And, most importantly, they ultimately justify their cost by reducing downtime.

The ROI of network automation platforms over DIY solutions becomes much clearer when measured in operational risk reduction, uptime, and freeing talent for strategic projects.

Misconception 5: It's just another hard-to-learn tool I'll have to manage

Tool sprawl is a real issue for NetOps teams. So it's understandable that they'd be reluctant to learn and manage yet another application.

But when you dig deeper, it turns out that what most (64% according to EMA) network professionals value are tools that are easy to use, with low code/no code capabilities that flatten the learning curve for both deeply experienced and less experienced engineers. And that's what modern network automation platforms offer. Layer on features like auto-discovery, pre-built network assessments, drag-and-drop workflows, and script onboarding and the time to value from a network automation platform for NetOps teams is fairly short. Modern platforms also integrate with IT service management (ITSM), IPAM and Git rather than replacing them, so NetOps teams can continue to use the workflows they've built.

In short, network automation platforms don't make things harder and more complex for NetOps teams. They simplify environments by consolidating fragmented DIY efforts into one system that both coders and non-coders can use.

It's time to re-think DIY

Network operations teams can be understandably reluctant to switch from the scripts and tools they've built on their own to a network automation platform. After all, ensuring the reliability and integrity of their organization's network is a business critical responsibility. Yet it only takes a bit of digging before the inefficiencies and risks of the DIY approach become apparent, especially at enterprise scale. Network automation platforms have become much more capable in recent years, providing a degree of flexibility and control that might surprise NetOps teams. NetOps leaders who might be hesitant to take the plunge can start with a hybrid approach, onboarding existing scripts into platforms before scaling with low-code/no code workflows. The benefits — in terms of reduced toil, improved reliability, better visibility and better utilization of talent and resources — are well worth the effort. 

Song Pang is CTO at NetBrain Technologies

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5 Misconceptions About Network Automation Platforms (and why they should be re-thought)

Song Pang
NetBrain Technologies

As enterprise networks get more complex, encompassing on-prem, cloud and hybrid systems and applications, network automation is no longer optional. It's critical for uptime, security and scale. Yet persistent misconceptions about increasingly capable network automation platforms among the very NetOps professionals who would benefit the most from using them are holding back adoption. Here are 5 of the most common of those misconceptions, and why NetOps teams might want to re-think them.

Misconception 1: DIY scripting gives me more control than a platform

Network engineers love their own scripts and tools. According to recent research by the analyst firm EMA, 64% of enterprises still rely on homegrown scripts or open source tools. Many NetOps professionals believe that their time-worn DIY approach provides greater flexibility and customization than any platform can offer.

But the downside of relying on scripts is that it also creates silos, introduces gatekeeper effects and increases fragility. It's also a lot of work. According to EMA, more than 60% of teams spend more than 6 hours per week maintaining and debugging scripts and tools. The hodgepodge of scripts and tools creates complexity, often lacks documentation and can introduce security risks.

The reality is that modern network automation platforms don't take away control, they operationalize it by centralizing, securing, and making automation reusable across teams. Platforms are now designed to onboard existing scripts, extend them, and make them shareable. That provides control at scale.

Misconception 2: Automation is a risk to my job

Automation platforms, especially in the AI era, can sometimes be perceived as a threat to the livelihood of network professionals.

But rather than reduce their value, network operations platforms free NetOps teams from low-level toil and firefighting (think config pushes and compliance scans). That leaves them with more time to focus on higher priority tasks and projects like network design, security posture, and cross-team initiatives. And with their low code/no code capabilities, network automation platforms can broaden access beyond scripting gatekeepers and create a career path for other professionals.

In an environment where many NetOps teams are being asked to do more with less, automation expands NetOps influence, future-proofs careers, and reduces burnout.

Misconception 3: An automation platform won't save me time because it's not reliable

In addition to their concerns about control, many NetOps teams rely on scripts and open source tools because they simply don't trust network automation platforms. They believe them to be fragile, error-prone, and more hassle than help.

But, as noted above, teams can spend anywhere from 6-10 hours per week debugging scripts, according to EMA. So, those unsupported scripts and code-heavy tools are not themselves inherently reliable.

Network automation platforms, by contrast, provide testing, dashboards, CI/CD principles, and role-based access. reducing error risk and improving consistency. For common tasks like automating config changes, onboarding, compliance scans, and firmware updates, network automation platforms are faster and more accurate than a human-driven scripting process.

Misconception 4: Network automation platforms are too costly and the ROI isn't clear

The cost of a network automation platform can seem high when judged against free homemade scripts or open source tools. But NetOps teams often struggle to quantify the hidden costs of DIY solutions. Whether it's time lost to debugging, finding and fixing security risks, the opportunity cost of having highly skilled professionals performing routine tasks, or, in the worst case scenario, network downtime, the DIY approach is anything but free.

Network automation platforms deliver real and quantifiable ROI. Platforms provide 24x7 automation that no human can match. They offer dashboards that can accurately track time saved and enhance cross-team visibility. And, most importantly, they ultimately justify their cost by reducing downtime.

The ROI of network automation platforms over DIY solutions becomes much clearer when measured in operational risk reduction, uptime, and freeing talent for strategic projects.

Misconception 5: It's just another hard-to-learn tool I'll have to manage

Tool sprawl is a real issue for NetOps teams. So it's understandable that they'd be reluctant to learn and manage yet another application.

But when you dig deeper, it turns out that what most (64% according to EMA) network professionals value are tools that are easy to use, with low code/no code capabilities that flatten the learning curve for both deeply experienced and less experienced engineers. And that's what modern network automation platforms offer. Layer on features like auto-discovery, pre-built network assessments, drag-and-drop workflows, and script onboarding and the time to value from a network automation platform for NetOps teams is fairly short. Modern platforms also integrate with IT service management (ITSM), IPAM and Git rather than replacing them, so NetOps teams can continue to use the workflows they've built.

In short, network automation platforms don't make things harder and more complex for NetOps teams. They simplify environments by consolidating fragmented DIY efforts into one system that both coders and non-coders can use.

It's time to re-think DIY

Network operations teams can be understandably reluctant to switch from the scripts and tools they've built on their own to a network automation platform. After all, ensuring the reliability and integrity of their organization's network is a business critical responsibility. Yet it only takes a bit of digging before the inefficiencies and risks of the DIY approach become apparent, especially at enterprise scale. Network automation platforms have become much more capable in recent years, providing a degree of flexibility and control that might surprise NetOps teams. NetOps leaders who might be hesitant to take the plunge can start with a hybrid approach, onboarding existing scripts into platforms before scaling with low-code/no code workflows. The benefits — in terms of reduced toil, improved reliability, better visibility and better utilization of talent and resources — are well worth the effort. 

Song Pang is CTO at NetBrain Technologies

Hot Topics

The Latest

Ask most IT leaders about their biggest concern with AI and you'll hear the same answer: hallucinations ... Today, however, the conversation has shifted ... As organizations move beyond chatbots and experiments, they are increasingly deploying AI agents that perform multi-step tasks. These systems retrieve documents, query databases, call APIs, generate reports, write code, and make recommendations. The issue is not whether the model can reason. The issue is whether the organization can see, verify, and govern the decisions being made along the way ...

While organizations want to take control of their telemetry, building telemetry pipelines from scratch can be a very daunting, complicated task, even when leveraging open-source standards like OpenTelemetry. It requires specialized knowledge across distributed systems, data engineering, and security. This fragmented approach across systems causes higher operational costs; it puts a strain on resources and reduces efficiency as teams have to work with different interfaces and processes ...

For decades, enterprise networks were designed around a simple assumption: work happened inside the office. Applications lived in centralized data centers, employees connected through internal infrastructure, and security focused on protecting the perimeter that surrounded everything ... But the way organizations operate today bears little resemblance to that environment. Cloud platforms host critical applications, employees connect from homes and airports as often as they do from offices, and partners collaborate through shared systems that exist far beyond corporate walls. In short, the corporate network no longer resembles the environment it was designed to protect ...

As an analyst who researches how IT organizations design, build, and operate their networks, I find that network data is a constant source of pain. Network teams struggle with data quality, fragmentation, authority, access, and trust. And these issues undermine everything they try to do. Here are the numbers: Only 45% of network teams are completely confident in the accuracy of their network source of truth, which documents the intent of their network ...

The 2026 Global Data Center Survey from Uptime Institute reveals an industry navigating workforce constraints, escalating outage expenses, even as rising costs remain the top concern for management teams ...

The next observability gap may not be in the code. It may be under the rack. That sounds strange until you think about how AI incidents actually feel in the middle of an investigation ... The application dashboard may be accurate. It may also be stopping at the wrong boundary. AI systems depend on software, but they also depend on a dense physical stack: racks, power paths, thermal margin, maintenance activity and, in many environments, liquid cooling. Those physical dependencies can change slowly before they look like a software incident ...

Certificate expiration is the rare outage you can see coming. Every TLS certificate carries the date it stops working, so the moment it will begin breaking connections is knowable in advance. That's what makes an expired certificate such a frustrating way to lose a service. What's changing now is how often that date comes around ...

Enterprises operate different combinations of workloads across cloud, hybrid and multicloud environments. For business-critical workloads, teams need to consider monitoring and observability early so they can detect health issues, investigate failures, and understand operational impact. Organizations place workloads on cloud platforms based on a combination of technical requirements, economics, existing dependencies, organizational standards, and business priorities. Their monitoring priorities therefore depend on what they operate and where those systems run. Those priorities will not look the same for every organization ...

Top-performing businesses prioritize data-driven decision making, enabling leaders to move from intuition and gut feel towards evidence-based judgment. But that judgment is only sound when the data underpinning decisions is accurate. With incident management, data accuracy is particularly important. Long-term revenue, customer trust, and operational stability depend on high-quality data that enables teams to quickly identify and address the root cause of major incidents. Against this backdrop, governance becomes a critical endeavor to ensure the right data drives the right action ...

In MEAN TIME TO INSIGHT Episode 26, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network compliance ...