Despite the shortest shopping season since 2002, the Adobe Digital Index 2013 Online Shopping Forecast predicts record growth for online sales on Thanksgiving with $1.1 billion and Black Friday with $1.6 billion, increases of 21 and 17 percent, respectively.
Consumers are also expected to spend more than $2.27 billion online this Cyber Monday, up 15 percent year-over-year (YoY).
The forecast is based on the analysis of nearly half a trillion visits to more than 2000 retail websites over the last seven years. In addition, 72 percent of online sales from the top 500 US retailers are generated by companies using Adobe Analytics, a key component of Adobe Marketing Cloud. The large market share made it possible for Adobe to successfully predict spending within one percent in 2012, one of the most accurate forecasts of its kind in the industry.
Survey results and additional predictions from the report include:
- Mobile: Mobile optimized retailers will transact more than 20 percent of their sales via smartphones and tablets, a 47 percent increase YoY. The average retailer can expect only 14 percent of mobile-driven online revenue, a 40 percent increase YoY. Mobile devices will be leveraged even while consumers are in a retailer's physical store, with nearly four in ten consumers reporting that they have shopped online while in a store.
- Social Media: While Adobe is predicting that only two percent of purchases will come directly from social media sites including Facebook, YouTube, Pinterest and Twitter, social continues to play a more significant role earlier in the purchasing journey. Thirty-six percent of consumers stated that they will turn to social media when making their purchase decision.
- Spending: The majority of consumers expect to spend the same amount in 2013 as they did last year, but online shopping continues to take a bigger share. Consumers report being most likely to shop online for apparel and accessories, followed closely by books, music, videos, and toys and hobby items.
- Showrooming: In store price checking, commonly referred to as showrooming, will become the norm. Thirty five percent of 18-34 year olds already leverage mobile devices to compare prices while in stores, well above the 22 percent average.
The Latest
In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...
Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...
Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...
Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...
