When it comes to retail, Black Friday and Cyber Monday are the largest shopping days of the year – but the way we shop as consumers is evolving to be more mobile and online focused. In fact, this year Black Friday sales were record breaking totaling up to $5.03B in online sales and $2B on mobile alone, up 16.9 percent from 2016.
What does this mean for you? Well while online shopping may have been expected, the number of sales completed from mobile device alone are higher than ever before and if you fail to provide a superior mobile experience for your customers you're missing out on a huge opportunity.
The Holiday Shopping Season is Far from Over
While some may believe the two biggest holiday shopping days are behind us, the shopping season is actually just getting started, with 32 percent of consumers planning to start holiday shopping during the month of December.
To make sure you capitalize on the biggest revenue generating season of the year, application monitoring tools are essential to ensure your mobile apps and websites are performing around the clock. By leveraging tools like app analytics, synthetic monitoring and application performance management you'll have the insights needed deliver a superior digital experience across all devices and platforms.
You will also be able to:
■ Monitor global performance around the clock to proactively find fix problems before real user are affected.
■ View end-to-end performance of mobile and wearable apps all the way to back-end systems.
■ Employ advanced crash analytics to quickly determine which apps are experiencing problems on which platforms, devices, carriers and versions. Then view complete performance metrics to accurately establish if the issue is with your design, code or infrastructure.
■ Diagnose the exact cause of performance issues before production in your APIs, transactions, code and database calls.
Don't Wait, Get Started Today
With billions of dollars in sales at stake, the last thing you want is your customers to experience issues or even worse, a crash while trying to complete a purchase. Stay in your customers good graces this holiday season and get started monitoring today!