Performance is Personal
June 28, 2017

Prathap Dendi
AppDynamics

Share this

Today’s consumers are now accustomed to lightning-fast digital experiences thanks to the high bar set by Amazon, Apple, Facebook, and Google. In 2017, every second counts and even minor issues can have a significant impact on the success or failure of a brand interaction. Our latest research found that two thirds of people have rising expectations for digital performance, showing that businesses can expect consumer pressure to grow.

The App Attention Index 2017 surveyed 1,000 people each in the US, UK, France, and Germany. The results revealed just how unforgiving consumers are of badly performing digital services.

Nearly two-thirds of consumers have deleted an app or abandoned a website after just one attempt due to problems with performance. But because digital leaders continually raise the bar for consumer expectations, brands don’t win a customer for life after one use. In fact, 80 percent of respondents deleted apps because performance didn’t meet their expectations. So even if a brand is able to impress a customer today, it doesn’t guarantee that same customer will stick around tomorrow.

As new interfaces such as voice interaction come to the fore, things will become even more complex, increasing the need for effective monitoring. Although these new interfaces reduce friction, they can cause more problems if they’re not integrated well within the overall service.

As our latest research proves digital performance is critical to helping brands meet rapidly-evolving consumer expectations. Apps will inevitably become more complex as they redefine our daily lives, and managing this will be key to success.

Download the Full Report: App Attention Index 2017

Prathap Dendi is GM for Emerging Technologies at AppDynamics
Share this

The Latest

September 21, 2017

The increased complexity of new computing architectures coupled with new application development methodologies – especially in the face of time-to-market and security threat pressures – should make secure UX the first strategic decision for CEOs and CFOs on the path to digital transformation ...

September 19, 2017

IT professionals tend to go above and beyond the scope of their core responsibilities as the changing business landscape demands more of their attention, both inside and outside of the office, according to the Little-Known Facts survey conducted by SolarWinds in honor of IT Professionals Day ...

September 18, 2017

Digital video consumption is viral and, according to a new study released by IBM and International Broadcasting Convention (IBC), more than half of the 21,000 consumers surveyed are using mobiles every day to watch streaming videos, and that number is expected to grow 45 percent in the next three years ...

September 15, 2017

No technology that touches more than one IT stakeholder, no matter how good and how transformative, can deliver its potential without attention to leadership, process considerations and dialog. In this blog, I'd like to share effective strategies for AIA adoption ...

September 14, 2017

Enterprise IT environments are becoming more heterogeneous and complex, with fragmentation permeating cloud infrastructure, tooling and culture, according to a survey recently conducted by IOD Cloud Technologies Research in partnership with Cloudify ...