AppDynamics Expands Partner Program for US Federal Market and Canada
June 09, 2015
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AppDynamics has expanded its partner program with new channel partnerships and an expanded team to support the US federal government and Canadian markets. These new offerings are intended to help ensure the continued growth and success of the company’s global partner ecosystem.

AppDynamics expanded its North American channel team in fiscal 2015 as part of its planned growth strategy.

Additionally, AppDynamics is now the first application intelligence platform provider available through Promark Technology Inc.’s General Services Administration (GSA) schedule.This distribution arrangement provides AppDynamics’ federal reseller partners a clear sales process through Promark, and provides US federal, state and local government agencies a trusted purchasing vehicle. The AppDynamics team also signed up six new solution partners in Canada during the last fiscal year, including Longview and Herjavec Group.

To support these efforts, AppDynamics has also promoted Matthew Polly to VP of Worldwide Alliances and Business Development. Polly now leads strategic alliances, technology partner, systems integrator, managed service provider, and solution provider sales.

“AppDynamics wants to help enterprises leverage digital technologies to compete and win in their chosen markets,” Polly said. “To that end, we have created what we believe to be the best, most advanced Application Intelligence Platform in the industry and are partnering with best in class solution providers to help ensure our customers’ success. We offer an extremely innovative and lucrative business model for partners that are willing to invest in AppDynamics-certification.”

To facilitate that certification process, AppDynamics has also put in place an enablement program specifically for solution providers that includes live, in-person classes to quickly bring partner sales and technical staff up-to-speed. These classes are in addition to the extensive, always-available online training and education resources available at AppDynamics University.

AppDynamics’ profit-sharing model, unequalled in the application performance monitoring industry, is a compelling incentive for partners to sign up and get certified. Partners earn a percentage margin off of the net selling price of every customer deal they resell.

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