Dyn announced a significant investment to deliver improved Internet experience to businesses and users in Asia Pacific.

Following the opening of its Sydney office last year, Dyn will strengthen its regional presence by increasing its sales staff and beefing up its customer support via its new office in Singapore. The primary focus is to leverage Dyn’s local presence to maximize the support of its products and services in the region.

Asia Pacific is one of the most volatile markets because Internet infrastructure and performance vary widely across the region. As businesses realize the need to be available and accessible online 24/7, the demand for an exceptional online customer experience increases. Dyn’s investment into the region will enable it to offer local support for Dyn’s solutions (regional customers) and help organizations here protect their Internet presence and assets without compromising user connectivity and customer experience.

The Asia Pacific region is a strategic location to Dyn for two key reasons:

- Internet performance is driven by proximity to end users. More than 40 percent of global Internet users are now based in the region, according to a report by comScore.

- Asia Pacific is home to some of the most innovative and fastest growing companies in the world, with nearly one third of the Alexa Top 25 websites located in the region.

Jeremy Hitchcock, CEO, Dyn, said, “Compared to the other regions, Asia Pacific is quite a volatile market and has little consistency in Internet Performance. This drives a great need in the region for businesses to understand the importance of monitoring and controlling how the Internet performs and having an ability to proactively manage one’s infrastructure for a better end-user experience.

“Our Asia Pacific expansion plan underlies Dyn’s commitment to help businesses provide better online experiences,” Hitchcock continued. “Not only will it benefit our 130,000 local customers by providing them with more region-based resources, it will allow us to meet the rapidly increasing need for the real-time visibility into Internet connectivity and performance that our customers demand.”

The Singapore office is simply Dyn’s latest commitment to the region. The company opened its Sydney office in March 2014. Additionally, Dyn has network Points of Presence (PoPs) in Singapore, Japan, Hong Kong, India and Australia. As well as a DNS network in China - including PoPs in Beijing and Shanghai - that allows global brands to connect faster and more reliably with the largest population of online users in the world. The investment in the Singapore office will help the cloud-based Internet Performance company to double the size of its business in the region over the next 18 months and grow its current customer base.

Martin Ryan, VP and Managing Director, Asia Pacific, Dyn, said, “As we grow our business, our offerings and our resources in the region, we anticipate significant business opportunities from the larger markets such as China, India and Japan, as well as other more mature markets such as Singapore and Malaysia. The customer response to our local presence has been extremely positive. This includes new customers in industry verticals such as eCommerce, Ad Tech and Travel ”

Integrated online corporate travel booking and expense management solution provider Serko uses Dyn’s Anycast DNS solution to help its customers monitor, control and optimise online infrastructure for an exceptional end-user experience. Philip Ball, CTO, Serko, said, “Dyn has provided us with not only the features but exceptional service which we have never experienced with our previous supplier.”