Editorial Guidelines

Please observe the following editorial guidelines when submitting blogs to APMdigest:

Getting Started

APMdigest recommends that you send an abstract or outline of your potential blog submission to Pete Goldin, Editor and Publisher of APMdigest, before you start writing the blog, to ensure it is something we would publish.

The following guidelines apply to non-vendors — such as analysts, consultants, integrators and users — who would like to post a blog on APMdigest. Non-vendor blogs are posted in The BSM Blog.

Vendor blogs are posted in the Vendor Forum. If you work for or represent a product vendor, and you want to submit a blog to APMdigest, click here for the Vendor Forum guidelines.

If you are a PR or Communications Manager or Agency, click here for some tips on how to interact with APMdigest.

If you are submitting a quote for an APMdigest list, such as our annual APM Predictions list, click here for guidelines.

Original Content

All blogs submitted to APMdigest must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not pitch APMdigest to re-post your blog.

Word Count

Standard word count for a blog is 500-1000 words. This is not a strict rule. Word counts can be longer if the topic warrants more content. If your blog is longer than 1000 words, however, you may want to consider breaking it into multiple parts. Editorial decisions relating to word count are made on a case-by-case basis.

Deadline

APMdigest does not follow an editorial calendar, and usually does not assign a deadline. We post content as we receive it.

Publication Timeframe

APMdigest posts one item of primary content — blog or feature — per US business day. Consequently, there is often a queue of content waiting to be posted.

APMdigest e-mails go out twice per month, and the current mailing includes content posted since the last mailing.

Topics

APMdigest accepts blogs on topics relating to APM, BSM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ Big Data - as it relates to application performance

■ Internet of Things (IoT) - as it relates to application performance

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce - as it relates to application or web performance

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring

■ IT Operations Management (ITOM)

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

Content Guidelines

Blogs should be objective, vendor-neutral, thought leadership pieces. Topics should be general industry interest to educate and enlighten our readers. Please do not promote your company, products, partners or any vendor — or criticize the competition — in the blog copy or in related graphics submitted with the blog.

Author and Company Profile

If this is your first blog for APMdigest, send a one paragraph bio of the author and one paragraph profile of the company, along with the blog.

Related Links

On The BSM Blog, non-vendor bloggers are welcome to include links at the end of the blog to link to their home page, or other relevant information such as research or events.

Do not place any hyperlinks in the body copy of the blog linking to your company's web pages or any other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making.

Approval

All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Related links included with the blog are also subject to APMdigest approval.

Reposting Blogs

If you contribute to APMdigest, you are free to re-post your own blog on your own website, as long as you mention that the blog was posted on APMdigest, and include a link to our site.

However, we recommend linking to the blog on APMdigest.com rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.

Share this

The Latest

May 25, 2017

According to most industry perceptions, application performance management (APM) and application portfolio management (APM) might seem to be worlds apart — or at best connected by a very thin thread. In this blog, I'd like to highlight three areas that are bridging the APM-to-APM divide: digital experience management, application discovery and dependency mapping (ADDM), and agile/DevOps lifecycle planning ...

May 24, 2017

In today's digital world, it is possible to gauge the cost implications of an IT outage on employee productivity, revenue generation but it is usually much more tricky to measure the negative impacts on the very IT people's lives ...

May 22, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 5 offers some interesting final thoughts ...

May 19, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 4 covers automation and the dynamic IT environment ...

May 18, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 3 covers monitoring and user experience ...

May 17, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 2 covers visibility and data ...

May 16, 2017

Managing application performance today requires analytics. IT Operations Analytics (ITOA) is often used to augment or built into Application Performance Management solutions to process the massive amounts of metrics coming out of today's IT environment. But today ITOA stands at a crossroads as revolutionary technologies and capabilities are emerging to push it into new realms. So where is ITOA going next? With this question in mind, APMdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the next steps for ITOA ...

May 15, 2017

Digital transformation initiatives are more successful when they have buy-in from across the business, according to a new report titled Digital Transformation Trailblazing: A Data-Driven Approach ...

May 11, 2017

The growing market for analytics in IT is one of the more exciting areas to watch in the technology industry. Exciting because of the variety and types of vendor innovation in this area. And exciting as well because our research indicates the adoption of advanced IT analytics supports data sharing and joint decision making in a way that's catalytic for both IT and digital transformation ...

May 10, 2017

Colin Fletcher, Research Director at Gartner, talks about Algorithmic IT Operations (AIOps) and the challenges and recommendations for AIOps adoption ...