Please observe the following editorial guidelines when submitting blogs to APMdigest:
APMdigest recommends that you send an abstract or outline of your potential blog submission to Pete Goldin, Editor and Publisher of APMdigest, before you start writing the blog, to ensure it is something we would publish.
The following guidelines apply to non-vendors — such as analysts, consultants, integrators, authors and users — who would like to post a blog on APMdigest. Non-vendor blogs are posted in The BSM Blog.
Blogs from APMdigest sponsors are also posted in the Vendor Forum, but sponsors gain certain benefits when blogging. If you work for or represent a sponsor of APMdigest, click here for the Sponsor Blog Guidelines.
If you are a PR or Communications Manager or Agency, click here for some tips on how to interact with APMdigest.
If you are submitting a quote for an APMdigest list, such as our annual APM Predictions list, click here for guidelines.
All blogs submitted to APMdigest must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not pitch APMdigest to re-post your blog.
Standard word count for a blog is 500-1000 words. This is not a strict rule. Word counts can be longer if the topic warrants more content. If your blog is longer than 1000 words, however, you may want to consider breaking it into multiple parts. Editorial decisions relating to word count are made on a case-by-case basis.
APMdigest does not follow an editorial calendar, and usually does not assign a deadline. We post content as we receive it.
APMdigest posts one item of primary content — blog or feature — per US business day. Consequently, there is often a queue of content waiting to be posted.
APMdigest e-mails go out twice per month, and the current mailing includes content posted since the last mailing.
APMdigest accepts blogs on topics relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ Big Data - as it relates to application performance
■ Internet of Things (IoT) - as it relates to application performance
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ E-Commerce - as it relates to application or web performance
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.
Blogs should be objective, vendor-neutral, thought leadership pieces. Topics should be general industry interest to educate and enlighten our readers. Please do not promote your company, products, partners or any vendor — or criticize the competition — in the blog copy or in related graphics submitted with the blog.
Author and Company Profile
If this is your first blog for APMdigest, send a one paragraph bio of the author and one paragraph profile of the company, along with the blog.
On The BSM Blog, non-vendor bloggers are welcome to include links at the end of the blog to link to their home page, or other relevant information such as research or events.
Do not place any hyperlinks in the body copy of the blog linking to your company's web pages or any other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making.
All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Related links included with the blog are also subject to APMdigest approval.
If you contribute to APMdigest, you are free to re-post your own blog on your own website, as long as you mention that the blog was posted on APMdigest, and include a link to our site.
However, we recommend linking to the blog on APMdigest.com rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.
In the course of researching, documenting and advising on user experience management needs and directions for more than a decade, I've found myself waging a quiet (and sometimes not so quiet) war with several industry assumptions. Chief among these is the notion that user experience management (UEM) is purely a subset of application performance management (APM). This APM-centricity misses some of UEM's most critical value points, and in a basic sense fails to recognize what UEM is truly about ...
We now live in the kind of connected world where established businesses that are not evolving digitally are in jeopardy of becoming extinct. New research shows companies are preparing to make digital transformation a priority in the near future. However most of them have a long way to go before achieving any kind of mastery over the multiple disciples required to effectively innovate ...
IT Transformation can result in bottom-line benefits that drive business differentiation, innovation and growth, according to new research conducted by Enterprise Strategy Group (ESG) ...
While regulatory compliance is an important activity for medium to large businesses, easy and cost-effective solutions can be difficult to find. Network visibility is an often overlooked, but critically important, activity that can help lower costs and make life easier for IT personnel that are responsible for these regulatory compliance solutions ...
This is the third in a series of three blogs directed at recent EMA research on the digital war room. In this blog, we'll look at three areas that have emerged in a spotlight in and of themselves — as signs of changing times — let alone as they may impact digital war room decision making. They are the growing focus on development and agile/DevOps; the impacts of cloud; and the growing need for security and operations (SecOps) to team more effectively ...
As we've seen, hardware is at the root of a large proportion of data center outages, and the costs and consequences are often exacerbated when VMs are affected. The best answer, therefore, is for IT pros to get back to basics ...
Risk is relative. The Peltzman Effect describes how humans change behavior when risk factors are reduced. They often act more recklessly and drive risk right back up. The phenomenon is recognized by many economists, its effects have been studied in the field of medicine, and I'd argue it is at the root of an interesting trend in IT — namely the increasing cost of downtime despite our more reliable virtualized environments ...
How do enterprises prepare for the future that our Cloud Vision 2020 survey forecasts? I see three immediate takeaways to focus on ...
When will we be at a point where virtually all enterprise workloads are run in the cloud and how will that change things for IT? To find out, we commissioned a survey, Cloud Vision 2020: The Future of the Cloud. The results were fascinating. I'll share three fundamental lessons we learned in the survey ...
The digital war room — physical, virtual or hybrid — is not in retreat but in fact is growing in scope to include greater participation from development and security. It's also becoming more proactive, with on average more than 30% of "major incidents" before they impacted business service performance. In this blog I'm providing a few additional highlights from the insights we got on digital war room organization and processes ...