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Embrace Joins the Vendor Forum

Pete Goldin
APMdigest

Eric Futoran, CEO of Embrace, has joined the APMdigest Vendor Forum.

Prior to Embrace, Futoran was a co-founder of Scopely, a leading interactive entertainment and mobile games company. In addition to his work at Embrace, Futoran serves as an advisor to several prominent tech startups, mentor at TechStars and Amplify.LA, and angel investor.

Based in Los Angeles, Embrace is a mobile-first application performance management (APM) company and offers the most comprehensive unified app health and optimization platform for mobile. The toolset makes identifying, replaying, and diagnosing mobile issues possible, easier, and quicker through the automated analysis of each and every user session. Embrace does not sample. Since its founding in 2016, Embrace has grown to support trillions of mobile events from many of the world's most popular apps, including ChowNow, Home Depot, Thrive Market, TuneIn, EBTH, and Raise. Embrace was founded by seasoned mobile industry veterans from Scopely, Upsight, and Tinder who have built many top-grossing apps. Embrace is backed by mobile-focused investors, including Greycroft, Pritzker Group, Eniac Ventures, BoxGroup, Miramar Digital Ventures (Broadcom founder and execs), TechStars Ventures, and leaders from Burstly/Testflight, Parse, MoPub, LendingHome, and Scopely.

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Embrace Joins the Vendor Forum

Pete Goldin
APMdigest

Eric Futoran, CEO of Embrace, has joined the APMdigest Vendor Forum.

Prior to Embrace, Futoran was a co-founder of Scopely, a leading interactive entertainment and mobile games company. In addition to his work at Embrace, Futoran serves as an advisor to several prominent tech startups, mentor at TechStars and Amplify.LA, and angel investor.

Based in Los Angeles, Embrace is a mobile-first application performance management (APM) company and offers the most comprehensive unified app health and optimization platform for mobile. The toolset makes identifying, replaying, and diagnosing mobile issues possible, easier, and quicker through the automated analysis of each and every user session. Embrace does not sample. Since its founding in 2016, Embrace has grown to support trillions of mobile events from many of the world's most popular apps, including ChowNow, Home Depot, Thrive Market, TuneIn, EBTH, and Raise. Embrace was founded by seasoned mobile industry veterans from Scopely, Upsight, and Tinder who have built many top-grossing apps. Embrace is backed by mobile-focused investors, including Greycroft, Pritzker Group, Eniac Ventures, BoxGroup, Miramar Digital Ventures (Broadcom founder and execs), TechStars Ventures, and leaders from Burstly/Testflight, Parse, MoPub, LendingHome, and Scopely.

The Latest

For decades, traditional observability tools have forced IT professionals to sift through endless dashboards, turning a flood of alerts into actionable insight and driving widespread burnout. While enterprises adopted AI to eliminate this friction, most still deploy it reactively rather than proactively ... As systems become more complex and IT moves to the center of business strategy, a reactive posture is unsustainable ...

Ask an operations team what they monitor and you will hear a familiar list: latency, errors, throughput, uptime. Those signals still matter for AI, but they no longer answer the most important question. As Krishna Sai, CTO of SolarWinds, puts it: "Traditional observability tells you a system is running. AI observability tells you whether it's still reasoning soundly. Those are completely different questions" ...

AI observability serves several roles across an organization. AI engineers use it to build, evaluate, and improve AI systems. SREs use it to operate those systems reliably and efficiently in production, including managing their cost. Leaders need it to connect AI behavior and operational performance to business outcomes. The common need is a clear understanding of whether AI systems are delivering the intended result ...

Part 4 outlines the challenges enterprise face when adopting AI observability. The main challenge is that AI complexity compounds at every stage of maturity. LLM-based applications introduce new behavior, dependencies, and quality considerations, while Agentic AI adds further failure modes as systems make decisions and take actions ...

Part 3 reports on the current state of AI observability. Most experts agree: enterprises are moving faster with AI than they are with the operational discipline needed to run it safely ...

When discussing AI Observability, one of the first questions that arises: Is this just an extension of traditional observability or is this a whole new type of tool? Part 2 compares traditional observability with AI observability ...

In this extensive 14-part series that will post over the next three weeks, experts across observability and AI will provide insight and opinions on the need for AI Observability, the challenges, the benefits, the current state, and predictions for the future ...

Amid rising complexity, organizations are moving quickly toward agent-driven operations: AgenticOps, according to The Impact of Agentic AI on Network Operations, a new report from Cisco ...

AI, automation, and enterprise software give organizations an extraordinary amount of leverage. Work that once required hours can happen in minutes. Information buried across systems can be analyzed almost instantly. Complex workflows can be coordinated across teams with far less manual intervention. That leverage creates a temptation to start with the technology ...

Everyone wants to talk about models. Compute clusters. Benchmark scores that climb a fraction of a point and make headlines anyway. It's an easy conversation to have because it's measurable. But it's also increasingly beside the point ...