Gartner Says BYOD Heralds Most Radical Shift
August 31, 2012
Share this

The rise of bring your own device (BYOD) programs is the single most radical shift in the economics of client computing for business since PCs invaded the workplace, according to Gartner, Inc.

Every business needs a clearly articulated position on BYOD, even if it chooses not to allow for it.

BYOD is an alternative strategy that allows employees, business partners and other users to use personally selected and purchased client devices to execute enterprise applications and access data. For most organizations, the program is currently limited to smartphones and tablets, but the strategy may also be used for PCs and may include subsidies for equipment or service fees.

"With the wide range of capabilities brought by mobile devices, and the myriad ways in which business processes are being reinvented as a result, we are entering a time of tremendous change," said David Willis, VP and Distinguished Analyst at Gartner. "The market for mobile devices is booming and the basic device used in business compared to those used by consumers is converging. Simultaneously, advances in network performance allow the personal device to be married to powerful software that resides in the cloud."

Mobile innovation is now driven more by consumer markets than business markets. Affordability is not only putting very powerful technology in the hands of consumers, but those consumers are also upgrading at a much faster rate. An organization may better keep up with mobile technology advancements by aligning to the consumer, rather than the much slower pace of business technology adoption, with its long cycle of detailed requirements analysis, established refresh rates, and centralized procurement heritage. Consumers also enjoy equipment and domestic service pricing that often matches the best deals that an enterprise can get on behalf of its users.

In a BYOD approach, users are permitted certain access rights to enterprise applications and information on personally owned devices, subject to user acceptance of enterprise security and management policies. The device is selected and purchased by the user, although IT may provide a list of acceptable devices for the user to purchase. In turn, IT provides partial or full support for device access, applications and data. The organization may provide full, partial or no reimbursement for the device or service plan.

"Just as we saw with home broadband in the past decade, the expectation that the company will supply full reimbursement for equipment and services will decline over time, and we will see the typical employer favor reimbursing only a portion of the monthly bill," said Willis. "We also expect that as adoption grows and prices decline employers will reduce the amount they reimburse."

While BYOD programs can reduce costs, they typically do not. As businesses look to drive ever more capability to the mobile device, the costs of software, infrastructure, personnel support and related services will increase over time. Once companies start including file sharing, business applications and collaboration tools, the costs to provide mobile services go up dramatically.

Gartner believes that IT's best strategy to deal with the rise of BYOD is to address it with a combination of policy, software, infrastructure controls and education in the near term; and with application management and appropriate cloud services in the longer term. Policies must be built in conjunction with legal and HR departments for the tax, labor, corporate liability and employee privacy implications. Gartner recommends that companies start with a standard policy that would apply anywhere, and create customized versions by country if necessary.

"BYOD is not for every company, or every employee. There will be wide variances in BYOD adoption across the world — by geography, industry and corporate culture," said Willis. "Most programs are at the employee's discretion — they decide if they want to opt in. For the vast majority of companies it is not possible to force all users into a bring your own (BYO) program without substantial financial investments — and considerable support from senior management."

Despite the inherent challenges, Gartner believes that we are likely to see highly successful BYOD programs in the coming years. Many businesses will expand beyond smartphones and tablets and embrace BYO for personal computers. Beyond PCs, it is likely that users will discover new uses for emerging devices not initially understood by IT planners, much like we saw with the iPad.

"It won't stop with bring your own PC," said Mr. Willis. "Bring your own IT is on the horizon. Once these new devices are in the mix, employees will be bringing their own applications, collaboration systems, and even social networks into businesses."

Share this

The Latest

April 18, 2024

A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...

April 17, 2024

In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...

April 16, 2024

Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...

April 15, 2024

Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...

April 11, 2024

Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...

April 10, 2024

Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...

April 09, 2024

Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...

April 08, 2024

Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...

April 04, 2024
Modern organizations race to launch their high-quality cloud applications as soon as possible. On the other hand, time to market also plays an essential role in determining the application's success. However, without effective testing, it's hard to be confident in the final product ...
April 03, 2024

Enterprises are experiencing a 13% year-over-year increase in customer-facing incidents, reflecting rising levels of complexity and risk as businesses drive operational transformation at scale, according to the 2024 State of Digital Operations study from PagerDuty ...