IBM forecasts that shoppers will drive double digit growth for retailers around the world on Cyber Monday.
IBM found that pre-holiday online shopping was up nearly 10 percent over 2015. This momentum has grown over Thanksgiving, Black Friday and the weekend with consumers opening their wallets and taking advantage of the great deals being offered online by U.S. and global retailers.
No longer limited just to US retailers, Thanksgiving and Black Friday shopping growth was a world-wide phenomenon this year with retailers outside of the US experiencing significant growth.
Key findings holiday shopping findings include:
- Thanksgiving Shopping Becomes a Global Sensation: Online sales for global retailers increased by nearly 24 percent (23.9%) over 2015. For example, a major UK retailer saw 2100 hits to their website per second in the early hours of Black Friday shopping.
- US Retailers Cash in on Thanksgiving: Online sales for US retailers increased by nearly 12 percent (11.7%) over 2015.
- Global Retailers Experience Double Digital Black Friday Growth: Online sales for global retailers increased by more than 28 percent (28.4%) over 2015.
- US Retailers Drive Strong Black Friday Growth: U.S. retailers saw online sales grow by close to 10 percent (9.3%).
- Thanksgiving and Black Friday Fuel Four-Day Online Spending Spree: Global retailers saw continued momentum over the weekend with online sales up close to 20 percent (19.5% over this four-day period last year. U.S. retailers also cashed in over these days with sales increasing more than 9 percent (9.3%) over 2015
- Online Holiday Sales Will Continue: IBM predicts that online sales on Cyber Monday will increase by double digits over 2015. It also predicts that overall 2016 online sales (November and December) for retailers will increase by nearly 14 percent over (13.89%) over 2015.
The Latest
In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...
Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...
Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...
Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...
