Béatrice Piquer-Durand, VP of Marketing at Ipanema Technologies, has joined the APMdigest Vendor Forum.
Durand is a seasoned IT executive focused on the development of marketing strategies for start-ups. Before joining Ipanema Technologies in 2001, she worked as marketing director for several companies including Thomson Multimedia (Technicolor), Catalliances (Prodware) and Interface Data. Durand has extensive business and management experience in the IT and Telecom sectors. In addition to a Masters in Marketing and Sales Management from Ecole Supérieure de Vente de Paris, Durand holds an Executive MBA from HEC Paris.
Ipanema gives enterprises the full feature set of solutions they need to guarantee ERP, CRM and business application performance to every user regardless of the complexity of their IT (number of sites, telecom providers, users, applications or sites). With Ipanema, CIOs regain control of their applications and can dynamically adapt to new usages. They can easily manage their strategic IT transformations, including Unified Communications, SaaS, and Cloud computing and embrace social media and BYOD. Thanks to Ipanema, they take full advantage of their hybrid networks and can easily support companies’ business growth objectives and related traffic explosion while reducing their IT costs.
The Latest
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Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...
Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...
Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...
Enterprises are experiencing a 13% year-over-year increase in customer-facing incidents, reflecting rising levels of complexity and risk as businesses drive operational transformation at scale, according to the 2024 State of Digital Operations study from PagerDuty ...
