Ipswitch announced plans to double its EMEA business over the next 36 months and is investing heavily to expand and enable channel partners.
Reinforcing its commitment to rapid EMEA channel growth across the region, Ipswitch is expanding its EMEA team with some significant executive appointments.
Michael Hack joins the team as SVP EMEA Operations. Previously President at Sitecore, a global customer experience management software firm, Hack will oversee the existing EMEA business and will drive further expansion of the strategic partner network. As part of his remit, he will be responsible for initiating on-the ground resources and directing the efforts of channel teams to support partners in their sales and solution delivery activities.
Hack will be joined by Roland Renner, who is appointed to the newly created role of Senior Director DACH/Eastern Europe. Responsible for spearheading Ipswitch’s deeper penetration of these key country markets, Renner’s appointment marks a milestone in the company’s EMEA expansion strategy. Renner will be joining previously appointed Robert Farmer who is now responsible for sales across UK, Northern Europe and MEA, and Yannick Hello responsible for sales across France and Southern Europe.
“Having a dedicated senior team will make a huge difference to our performance in EMEA, and will enable us to support our partner network in the pursuit of new deals and opportunities across the region,” commented Diane Albano, EVP & Chief Revenue Officer Global Sales.
In a bid to enable enhanced cross sell programs and better align territory strategies to target growth, Ipswitch has expanded the terms of its distribution agreement with Infinigate.
The move sees Infinigate, a Value-Added Distributor (VAD) which offers a broad range of business services to the reseller community, acquire VAD status for both File Transfer and Network Management products in seven European countries: the UK, France, Sweden, Germany, Austria, Norway and Denmark.
“In recent months we’ve consulted closely with our EMEA distributors, significantly expanding our sales, marketing and support field-based teams to enable accelerated growth for our European partner network,” said Albano.
“This completes the integration of the two formerly independent partner programs that served our business lines. The new agreement with Infinigate complements our existing distributor ecosystem, while giving us a presence in some key Nordic territories for the very first time.”
To drive further growth for its partners and resellers, Ipswitch has undertaken a comprehensive review of its incentive program, unifying the discount matrix across all product lines. Highlights of the new PartnerSynergy scheme include:
- Distributors now benefit from enhanced rewards for new reseller recruitment and a streamlined, more transparent progression path through the ranks of the programme.
- Distributors and resellers now benefit from enhanced rewards for new license sales and renewal/maintenance sales; a new deal registration process will further enhance this process for new license sales.
The Latest
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...
Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...
Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...
Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...
Enterprises are experiencing a 13% year-over-year increase in customer-facing incidents, reflecting rising levels of complexity and risk as businesses drive operational transformation at scale, according to the 2024 State of Digital Operations study from PagerDuty ...
