How Fast is Fast Enough? Consumers Expect Mobile Apps to Launch in 3 Seconds or Less
February 09, 2018

Shlomi Gian
PacketZoom

Share this

Mobile app performance is still a significant issue. The Effect of Mobile Network Performance on Mobile App Users, a study conducted by PacketZoom, showed that 66% of consumers say reliable mobile app performance is "very important" — second only to mobile app security.


The majority of users (71%) in the study expect apps to load within three seconds and 63% abandon an app that takes more than five seconds to load.


The study also found direct correlation between mobile app performance and the brand perception. Consumers express impatience and frustration when it comes to poor performing mobile apps.


Other Study Highlights:

■ Most users (67%) spend time on their mobile apps while at home using wifi networks, yet 86% of users reported some mobile app performance issues in the past six months.

■ When using a poor performing mobile app: 44% of users would close the app, 34% would be less likely to use the app again and 32% would uninstall the app altogether.

■ 55% of users are likely to use a fast and reliable mobile app again; 33% are likely to use it longer (i.e., spend more time on the app) and 29% would prefer it over a competitive app.

Methdology: The study included over 2,000 mobile app users in partnership with mobile ad platform Tapjoy.

Shlomi Gian is CEO of PacketZoom
Share this

The Latest

August 17, 2018

As a Network Operations professional, you know how hard it is to ensure optimal network performance when you’re unsure of how end-user devices, application code, and infrastructure affect performance. Identifying your important applications and prioritizing their performance is more difficult than ever, especially when much of an organization’s web-based traffic appears the same to the network. You need insight to maximize performance — not inefficient troubleshooting, longer time to resolution, and an overall lack of application intelligence. But you can stay ahead. Follow these 10 steps to maximize the performance of your applications and underlying network infrastructure ...

August 16, 2018

IT organizations are constantly trying to optimize operations and troubleshooting activities and for good reason. Let's look at one example for the medical industry. Networked applications, such as electronic medical records (EMR), are vital for hospitals to provide outstanding service to their patients and physicians. However, a networking team can often not be aware of slow response times on the remotely hosted EMR application until a physician or someone else calls in to complain ...

August 15, 2018

In 2014, AWS Lambda introduced serverless architecture. Since then, many other cloud providers have developed serverless options. What’s behind this rapid growth? ...

August 14, 2018

This question is really two questions. The first would be: What's really going on in terms of a confusion of terms? — as we wrestle with AIOps, IT Operational Analytics, big data, AI bots, machine learning, and more generically stated "AI platforms" (… and the list is far from complete). The second might be phrased as: What's really going on in terms of real-world advanced IT analytics deployments — where are they succeeding, and where are they not? This blog will look at both questions as a way of introducing EMA's newest research with data ...

August 13, 2018

Consumers will now trade app convenience for security, according to a study commissioned by F5 Networks, The Curve of Convenience – The Trade-Off between Security and Convenience ...

August 10, 2018

Gartner unveiled the CX Pyramid, a new methodology to test organizations’ customer journeys and forge more powerful experiences that deliver greater customer loyalty and brand advocacy ...

August 09, 2018

Nearly half (48 percent) of consumers report that they currently use, or have used in the past, services of organizations that were involved in a publicly disclosed data breach and, of those, 48 percent have stopped using the services of an organization because of a breach, according to Global State of Digital Trust Survey and Index 2018, a new report from CA Technologies ...

August 08, 2018

Here's the problem: IT teams are in the dark. The only information they have available to them is based on what users decide to tell them about through calls to the help desk ...

August 07, 2018

Over the past year, the enterprise network grew significantly more complicated, creating new challenges for network professionals, according to IDG’s 8th annual State of the Network study. Internet of Things (IoT) projects, the demands of an increasingly mobile workforce, and an explosion of apps prompted network professionals to enhance their network infrastructure and the skillsets needed to support it. Network professionals are now being asked to help shape IT strategy ...

August 06, 2018

Retailers are already busy prepping to avoid an Amazon Prime type meltdown during the holiday shopping season. However, rather than focusing efforts on coping with surges in traffic to your website, you also need to be thinking about the ongoing speed of your site ...