The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest will honor any embargo requested, if you send press releases prior to release. However, it is not necessary to send an embargoed press release a week in advance — the day before or day of the announcement is fine.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market; overly promotional or hyperbolic text; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
The retail industry is highly competitive, and as retailers move online and into apps, tech factors play a deciding role in brand differentiation. According to a recent QualiTest survey, a lack of proper software testing — meaning glitches and bugs during the shopping experience — is one of the most critical factors in affecting consumer behavior and long-term business ...
Consumers aren't patient, and they are only one back-button click from Google search results and competitors' websites. A one-second delay can bump the bounce rate by almost 50 percent on mobile, and a two-second delay more than doubles it ...
Optimizing online web performance is critical to keep and convert customers and achieve success for the holidays and the entire retail year. Recent research from Akamai indicates that website slowdowns as small as 100 milliseconds can significantly impact revenues ...
Public sector organizations undergoing digital transformation are losing confidence in IT Operations' ability to manage the influx of new technologies and evolving expectations, according to the 2017 Splunk Public Sector IT Operations Survey ...
It's no surprise that web application quality is incredibly important for businesses; 99 percent of those surveyed by Sencha are in agreement. But despite technological advances in testing, including automation, problems with web application quality remain an issue for most businesses ...
Market hype and growing interest in artificial intelligence (AI) are pushing established software vendors to introduce AI into their product strategy, creating considerable confusion in the process, according to Gartner. Analysts predict that by 2020, AI technologies will be virtually pervasive in almost every new software product and service ...
Organizations are encountering user, revenue or customer-impacting digital performance problems once every five days, according a new study by Dynatrace. Furthermore, the study reveals that individuals are losing a quarter of their working lives battling to address these problems ...
Cloud adoption is still the most vexing factor in increased network complexity, ahead of the internet of things (IoT), software-defined networking (SDN), and network functions virtualization (NFV), according to a new survey conducted by Kentik ...
Gigabit speeds and new technologies are driving new capabilities and even more opportunities to innovate and differentiate. Faster compute, new applications and more storage are all working together to enable greater efficiency and greater power. Yet with opportunity comes complexity ...