The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
Just in time for the holiday shopping season, APMdigest asked experts from across the industry for their opinions on the best way to measure eCommerce performance, in terms of applications, networks and infrastructure. Part 3, the final installment, covers the customer journey ...
Just in time for the holiday shopping season, APMdigest asked experts from across the industry for their opinions on the best way to measure eCommerce performance, in terms of applications, networks and infrastructure. Part 2 covers APM and monitoring ...
As the holiday shopping season looms ahead, and online sales are positioned to challenge or even beat in-store purchases, eCommerce is on the minds of many decision makers. To help organizations decide how to gauge their eCommerce success, APMdigest compiled a list of expert opinions on the best way to measure eCommerce performance ...
More than 90 percent of respondents are concerned about data and application security in public clouds while nearly 60 percent of respondents reported that public cloud environments make it more difficult to obtain visibility into data traffic, according to a new Cloud Security survey ...
Today's technology advances have enabled end-users to operate more efficiently, and for businesses to more easily interact with customers and gather and store huge amounts of data that previously would be impossible to collect. In kind, IT departments can also collect valuable telemetry from their distributed enterprise devices to allow for many of the same benefits. But now that all this data is within reach, how can organizations make sense of it all? ...
CIOs trying to lead digital transformation at the speed needed to succeed need a mix of three scale accelerators, according to Gartner, Inc. The three scale accelerators include: digital dexterity, network effect technologies, and an industrialized digital platform ...
While the majority of IT practitioners in the UK believe their organization is equipped to support digital services, over half of them also say they face consumer-impacting incidents at least one or more times a week, sometimes costing their organizations millions in lost revenue for every hour that an application is down, according to PagerDuty's State of Digital Operations Report: United Kingdom ...
Today's IT is under considerable pressure to remain agile, responsive and scalable to meet the changing needs of business. IT infrastructure can't become a bottleneck, it must be the enabler. But as new paradigms, such as DevOps, are adopted, data center complexity increases and infrastructure constraints can block the ability to achieve these goals ...
It's 3:47am. You and the rest of the Ops team have been summoned from your peaceful slumber to mitigate an application delivery outage. Your mind races as you switch to problem solving mode. It's time to start thinking about how to make this mitigation FUN! ...
With the increased complexity of IT environments, the rising cyber threats and the growing number of IT alerts, IT organizations have come to the realization that throwing more people at IT issues doesn't solve the problem ...