The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
Managing emerging technologies such as Cloud, microservices and containers and SDx are driving organizations to redefine their IT monitoring strategies, according to a new study titled 17 Areas Shaping the Information Technology Operations Market in 2018 from Digital Enterprise Journal (DEJ) ...
Balancing digital innovation with security is critical to helping businesses deliver strong digital experiences, influencing factors such maintaining a competitive edge, customer satisfaction, customer trust, and risk mitigation. But some businesses struggle to meet that balance according to new data ...
In the course of researching, documenting and advising on user experience management needs and directions for more than a decade, I've found myself waging a quiet (and sometimes not so quiet) war with several industry assumptions. Chief among these is the notion that user experience management (UEM) is purely a subset of application performance management (APM). This APM-centricity misses some of UEM's most critical value points, and in a basic sense fails to recognize what UEM is truly about ...
We now live in the kind of connected world where established businesses that are not evolving digitally are in jeopardy of becoming extinct. New research shows companies are preparing to make digital transformation a priority in the near future. However most of them have a long way to go before achieving any kind of mastery over the multiple disciples required to effectively innovate ...
IT Transformation can result in bottom-line benefits that drive business differentiation, innovation and growth, according to new research conducted by Enterprise Strategy Group (ESG) ...
While regulatory compliance is an important activity for medium to large businesses, easy and cost-effective solutions can be difficult to find. Network visibility is an often overlooked, but critically important, activity that can help lower costs and make life easier for IT personnel that are responsible for these regulatory compliance solutions ...
This is the third in a series of three blogs directed at recent EMA research on the digital war room. In this blog, we'll look at three areas that have emerged in a spotlight in and of themselves — as signs of changing times — let alone as they may impact digital war room decision making. They are the growing focus on development and agile/DevOps; the impacts of cloud; and the growing need for security and operations (SecOps) to team more effectively ...
As we've seen, hardware is at the root of a large proportion of data center outages, and the costs and consequences are often exacerbated when VMs are affected. The best answer, therefore, is for IT pros to get back to basics ...
Risk is relative. The Peltzman Effect describes how humans change behavior when risk factors are reduced. They often act more recklessly and drive risk right back up. The phenomenon is recognized by many economists, its effects have been studied in the field of medicine, and I'd argue it is at the root of an interesting trend in IT — namely the increasing cost of downtime despite our more reliable virtualized environments ...
How do enterprises prepare for the future that our Cloud Vision 2020 survey forecasts? I see three immediate takeaways to focus on ...