The Black Friday digital swarm is approaching. Are you prepared? Sure your infrastructure is ready to scale, you've issued a production code freeze, and you're actively monitoring your applications with Application Performance Management (APM), but many organizations are overlooking one major component that can have a direct impact on Black Friday revenue: the mobile app.
Appbusters are the New Doorbusters
Mobile commerce is at an all-time high. In 2014, one in three online purchases came from a smartphone or tablet on Black Friday and at one point, mobile traffic surpassed 50% of all Internet traffic . From Black Friday to Cyber Monday, 70% of all traffic to Walmart.com was from mobile devices. This growth in mobile purchases is set to continue this year with an increasing number brands offering exclusive deals on mobile apps and in-store digital experiences.
Despite the increasing importance of providing a great user experience for mobile apps, there are few companies who have mastered the mobile space. In fact, only 48% of organizations are using a mobile app analytics solution to understand user pain points and behavior. Without understanding how your users are interacting with your mobile app, it's impossible to put yourself in the shoes of your customers and answer key questions like:
■ Where and when is the app used?
■ What are my users doing with our app?
■ Who is using our app?
■ Is our mobile app successful?
But even if you have insight into user behavior, that alone isn't enough. Without a view into app crashes and performance, you won't understand why your users are behaving in certain ways. Take the following scenario as an example: it's Black Friday and you discover that 20% of your users are dropping off your mobile app at checkout. If you only have a view into user behavior, you won't know if users dropping off because the app is crashing on a specific device type or OS, if it's a certain carrier or network performance issue, if the transaction was taking too long to complete or if the users just decided to not to complete the checkout process.
A mobile app analytics solution that provides you with insight into performance, crash, and usage analytics while providing end-to-end transaction visibility when combined with APM can give you the comprehensive view you need to effectively eliminate your mobile app blind spots.
Derek Stevens is Sr. Product Marketing Manager at CA Technologies.
The Latest
Over the last 20 years Digital Employee Experience has become a necessity for companies committed to digital transformation and improving IT experiences. In fact, by 2025, more than 50% of IT organizations will use digital employee experience to prioritize and measure digital initiative success ...
While most companies are now deploying cloud-based technologies, the 2024 Secure Cloud Networking Field Report from Aviatrix found that there is a silent struggle to maximize value from those investments. Many of the challenges organizations have faced over the past several years have evolved, but continue today ...
In our latest research, Cisco's The App Attention Index 2023: Beware the Application Generation, 62% of consumers report their expectations for digital experiences are far higher than they were two years ago, and 64% state they are less forgiving of poor digital services than they were just 12 months ago ...
In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...
Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...
