SolarWinds unveiled a revitalized partner program, marking a strategic evolution of how SolarWinds supports partner-led growth.
The program introduces new benefits, enablement, and demand generation investments designed to help partners scale, compete more effectively, and deliver stronger customer outcomes.
“Our enhanced 2026 Partner Program provides a renewed foundation to drive great customer outcomes and an improved overall partner ecosystem,” said Barb Huelskamp, VP of Global Channel Sales and Alliances. “By aligning our strategy with our purpose, mission, and CARE values, we’re establishing a framework that can support predictability for our partners and scalable growth for partners and their customers.”
The refreshed program includes multiple updates that span a host of program pillars. These updates include:
- New Tiered Benefits — As partners achieve higher program tier status, they will have access to more program benefits. This will include lucrative incentives based on metrics such as channel-initiated growth. As partners grow and invest, they will see higher discounts. To accomplish this, SolarWinds is working with distributors to cascade the benefits and requirements of the partner program to resellers, including published reseller benefits. SolarWinds will also pilot a rewards center in North America that will allow partner sellers to accrue points towards rewards such as cash and prizes.
- Enhanced Marketing Investments — Recognizing the need to consistently build and sustain pipeline, SolarWinds is expanding its investment in partner-led demand generation. Based on program tier, partners will gain access to enhanced marketing support designed to help generate qualified demand and accelerate growth. This includes proposal-based marketing funds, co-brandable assets, and ready-to-execute campaigns in a box available through the partner portal. These enhancements reflect an opportunity for partners to provide solutions and scale for demand more effectively in their markets.
- Elevated Enablement — Building on the 2025 program updates, such as role-based certifications, 2026 enablement opportunities will improve on that curriculum. Partners will also have access to new enablement content, and specializations based on subject matter expertise or services and verticals, including public sector.
- A Better Partner Experience — In 2026, partners will enjoy a more innovative partner experience with an improved partner portal. This will include streamlined deal registration, lead sharing, a better NFR request process, and helpful partner onboarding/business planning checklists.
“This program reflects our serious commitment to a partner-first culture at SolarWinds,” said Sudhakar Ramakrishna, CEO of SolarWinds. “By equipping partners to help customers predict disruptions, reduce risk, and recover faster, we enable real operational resilience. These investments are focused on accelerating time to value and helping partners deliver meaningful outcomes for their customers and solve complex problems via simple, secure, and powerful solution.”
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