Splunk has appointed Brian Goldfarb as Chief Marketing Officer (CMO) and Richard Campione as Chief Product Officer (CPO).

New CMO

Goldfarb is a veteran marketing executive with experience leading marketing efforts for premier cloud and platform technology providers, including Salesforce, Google and Microsoft. As CMO, he will oversee global marketing strategy and drive revenue growth across the Splunk product portfolio. Goldfarb reports directly to Doug Merritt, President and CEO, Splunk.

“Brian has led global marketing efforts at some of the most innovative cloud companies in the world. His deep understanding of platform and cloud products coupled with his ability to grow revenue pipeline at scale makes him a great fit to lead marketing efforts at Splunk. Brian’s experience and leadership will be invaluable as we continue to drive Splunk’s expansion and growth,” said Merritt.

“I must also extend a sincere thank you to Steve Sommer. Steve is one of the most respected marketing executives in enterprise technology and a friend and advisor to so many of us. He built one of the strongest technical brands in enterprise software, and led the creation of the machine data category. Steve is retiring but will stay on as a marketing advisor to Splunk. Thank you Steve for eight incredible years.”

Goldfarb brings a wealth of experience to Splunk, having helped to grow usage and revenues at Salesforce, Google and Microsoft. As SVP of Marketing for Salesforce’s Platform division, Goldfarb oversaw a global marketing organization responsible for generating more than $1 billion in revenue. At Salesforce, he led the successful rebranding of the Salesforce1 Platform to become App Cloud, simplifying the complex portfolio offering and lowering time to first sale. As the CMO of the Google Cloud Platform, Goldfarb managed global marketing teams across three regions, helped grow revenues by more than 400 percent and built the foundation for the business to grow to $1 billion. Prior to joining Google, Goldfarb spent nearly 10 years at Microsoft where he would lead product marketing for Windows Azure.

“Splunk is squarely positioned as the leader in helping organizations create valuable business insights from data and is required technology for any data-driven strategy,” said Goldfarb. “Machine-generated big data is the secret for success in IT, security and business operations, and as more and more companies look to the cloud for their data solution, Splunk will continue to grow in importance. I am excited to join the company to help drive growth and to lead a terrific global marketing team.”

New CPO

A veteran of both startups and multinational corporations, Campione has been a technology leader for more than 30 years. As CPO, he will oversee product strategy and engineering across the Splunk® portfolio and Splunk Cloud to drive innovation and meet the needs of Splunk customers within IT, security and business teams. Campione will report to Doug Merritt, President and CEO, Splunk.

“Richard understands the tremendous value that customers realize today from our solutions as Splunk increasingly becomes their mission-critical enterprise machine data fabric,” Merritt said. “Richard possesses deep cloud DNA with hands-on experience leading engineering, product management, sales, marketing, professional services and more. He is ideally qualified to help drive the technical and innovation engines for Splunk and to ensure that we continue to meet the needs of Splunk customers everywhere.”

Campione previously served as the CEO and president at Findly, a SaaS suite of talent acquisition applications. Prior to Findly, he was a board member and president of the cloud and business intelligence division at ServiceSource. Previously, he served as an executive vice president at SAP and as group president and general manager at Siebel Systems.

“Splunk is helping thousands of organizations achieve digital transformation and is a critical technology for businesses that want to drive real value from data,” Campione said. “I have admired Splunk for many years. The company’s product and engineering teams are recognized leaders in making machine data accessible, usable and valuable to everyone. I am excited to drive product strategy and execution during Splunk’s next phase of growth and to help further product and cloud innovation, market growth and customer success.”