Top 2013 IT Priority: Business Alignment Over Cloud Computing
February 07, 2013
Miguel Tam

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

Application Architecture, Development and Integration (AADI) Summit

The Latest

March 31, 2015

Yoram Mizrachi, CTO of Perfecto Mobile talks about the DevOps and Continuous Quality in mobile development ...

March 30, 2015

Yoram Mizrachi, CTO of Perfecto Mobile talks about the challenges of mobile development ...

March 27, 2015

After speaking to thousands of APM users during my time with Gartner, I have seen 5 key issues that cause APM failures ...

March 26, 2015

A new report by Radware shows that 9% of the top 100 leading retail web pages took ten or more seconds to become interactive, which is down considerably from 22% of sites last quarter ...

March 25, 2015

Everywhere you turn, the very latest IT technologies are being leveraged to provide advanced services that were unimaginable even ten years ago. So why is it that the IT environments that provide these services are managed using an analytics technology designed for the 1970s?

March 24, 2015

With the proliferation of composite applications for cloud and mobility, monitoring individual components of the application delivery chain is no longer an effective way to assure user experience. IT organizations must evolve toward a unified approach that promotes collaboration and efficiency to better align with corporate return on investment (ROI) and risk management objectives ...

March 23, 2015

Mobile and desktop applications have become the new battleground for brand loyalty, according to a global study commissioned by CA Technologies. In today’s software-driven world, where consumers are more discerning about what they expect from applications, the reality is that businesses that fail to deliver a positive application experience risk losing as much as a quarter of their customer base. The study – Software: the New Battleground for Brand Loyalty – surveyed 6,770 consumers and 809 business decision makers to uncover how each group thought various characteristics of applications impacted user experience, and how well different industries delivered on those characteristics. Consumers identified three that have the biggest impact on the consumer experience ...

March 20, 2015

Today’s CIOs face a daunting task: They must move their enterprises from a traditional organization, with some degree of optimization and automation, into the digital business age. Digital businesses are software-defined — dependent on or driven by software, and leveraging software-derived data to drive decision-making. In order to move businesses into the digital age, much needs to evolve, including innovation, leadership, organization, and culture within IT. These changes often are driven by a chief digital officer or a digitally savvy CIO ...

March 19, 2015

While most companies believe virtualization technology is a strategic priority, there are still clear risks that need to be addressed, according to a new report by Ixia entitled The State of Virtualization for Visibility Architecture 2015 ...

March 18, 2015

As March Madness continues to be a digitally driven event with a large US following, IT knows the business network will be put under additional stress and employee productivity will decline amid the tournament frenzy and all-consuming bracket. This is especially true during the first two days of the tournament when early round games take place during peak work hours. To help better prepare organizations for the oncoming flurry, we've put together our own "Final Four" list of actions every IT team can take to ensure networks don't come down with the nets ...

Share this