Top 2013 IT Priority: Business Alignment Over Cloud Computing
February 07, 2013
Miguel Tam
Share this

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

Application Architecture, Development and Integration (AADI) Summit

Share this

The Latest

May 25, 2017

According to most industry perceptions, application performance management (APM) and application portfolio management (APM) might seem to be worlds apart — or at best connected by a very thin thread. In this blog, I'd like to highlight three areas that are bridging the APM-to-APM divide: digital experience management, application discovery and dependency mapping (ADDM), and agile/DevOps lifecycle planning ...

May 24, 2017

In today's digital world, it is possible to gauge the cost implications of an IT outage on employee productivity, revenue generation but it is usually much more tricky to measure the negative impacts on the very IT people's lives ...

May 22, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 5 offers some interesting final thoughts ...

May 19, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 4 covers automation and the dynamic IT environment ...

May 18, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 3 covers monitoring and user experience ...

May 17, 2017

APMdigest asked experts across the industry for their opinions on the next steps for ITOA. Part 2 covers visibility and data ...

May 16, 2017

Managing application performance today requires analytics. IT Operations Analytics (ITOA) is often used to augment or built into Application Performance Management solutions to process the massive amounts of metrics coming out of today's IT environment. But today ITOA stands at a crossroads as revolutionary technologies and capabilities are emerging to push it into new realms. So where is ITOA going next? With this question in mind, APMdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the next steps for ITOA ...

May 15, 2017

Digital transformation initiatives are more successful when they have buy-in from across the business, according to a new report titled Digital Transformation Trailblazing: A Data-Driven Approach ...

May 11, 2017

The growing market for analytics in IT is one of the more exciting areas to watch in the technology industry. Exciting because of the variety and types of vendor innovation in this area. And exciting as well because our research indicates the adoption of advanced IT analytics supports data sharing and joint decision making in a way that's catalytic for both IT and digital transformation ...

May 10, 2017

Colin Fletcher, Research Director at Gartner, talks about Algorithmic IT Operations (AIOps) and the challenges and recommendations for AIOps adoption ...