Visibility is Key to Solving Digital Performance Gap
June 21, 2018

Amena Siddiqi
Riverbed

Share this

There’s no doubt that digital innovations are transforming industries, and business leaders are left with little or no choice – either embrace digital processes or suffer the consequences and get left behind.


This is something Riverbed’s new Digital Performance Report fielded among 1,000 global business decision makers (BDMs) emphasizes. The report found that almost all BDMs were in agreement that implementing a digital strategy, maximizing the performance of that digital strategy, and doing so quickly, is critical to the future success of their businesses. Additionally, more than 9 in 10 respondents agreed that a successful digital experience is even more critical to a company’s bottom line than it was three years ago.

Additionally, nearly all (99 percent) of the respondents recognized the clear benefits of implementing a digital approach, and believed that a performance improvement of their own companies’ digital tools would increase customer experiences and satisfaction (53 percent), increase revenue and profitability (49 percent), increase market agility (49 percent) and increase employee productivity (49 percent).

However, while the resulting rush to deploy digital performance strategies will drive organizations to adopt fresh and inventive products and services, a substantial gap in the performance of digital services exists. In fact, 80 percent of business leaders reported that critical digital services are failing at least a few times per month, leading to less than optimal employee productivity and end user experiences.

Furthermore, 95 percent of these same BDMs named specific challenges that were compromising digital performance and preventing them from executing on a digital strategy. Budget constraint issues topped the list of cited obstacles (51 percent) with rigid legacy infrastructure (45 percent) and lack of full visibility across the digital end-user experience (40 percent) filling out the reasons behind a subpar digital performance. While the challenges are real – so are the risks that come with ignoring digital completely.

Regardless of industry, the performance of digital services and tools is absolutely critical to providing a seamless end user experience and ensuring overall business success, and BDMs recognize this urgency. More than two-thirds of respondents believe IT-related issues with a critical digital service or application should be resolved within an hour, with 18 percent believing such issues should be resolved within minutes.

So how can users maximize performance? Business leaders need visibility to measure the actual digital experience of end users – if you can’t measure it, you can’t manage it. By having the right visibility across the network, apps and actual user experience, organizations can better understand user engagement and the overall success levels of their digital initiatives. Business leaders must also ensure that they have a modern IT architecture to support and capitalize on new digital technologies.

Ninety-nine percent of BDMs say that visibility across the digital experience is critical to measure and manage it successfully, while 98 percent believe that a modern, next generation infrastructure that delivers greater agility is important to improving digital performance.

What’s next for organizations making the shift to digital? The time to act is now, as 77 percent of BDMs believe it’s critical for their companies to invest in an improved digital experience for users or customers within the next 12 months, and approximately 95 percent said that those who don’t act in the next 12 months will face negative business consequences.

Organizations currently embarking on their digital transformation journey and those that have already implemented a digital approach are already realizing the benefits of new and emerging technologies. Those who want to keep us and retain their position in the market, must act now.

Amena Siddiqi is Product Marketing Director for SteelCentral APM at Riverbed
Share this

The Latest

September 21, 2018

The performance gap between customer experience leaders and runners-up is widening, with those on top being disproportionately rewarded. Gartner said organizations must ignore three myths in order to achieve a superior customer experience ...

September 19, 2018

This summer marked three years since Microsoft announced Windows 10, its first "Windows as a service" Operating System (OS). Windows 10 brought with it a new Software-as-a-Service-like approach to updates, moving Microsoft and the millions of environments that depend on it, more frequent, bundled updates. Whether you believe the shift was for better or worse, one thing is certain, this "as a service" model is a natural progression for today's operating systems. That is why Windows 10 is changing not only how frequently updates are pushed out, but inherently how technology is purchased, how people consume it, and perhaps most importantly, how IT is run. Let's take a look at how Windows 10 has impacted these three key areas over the past three years ...

September 18, 2018

To celebrate IT Professionals Day 2018 (this year on September 18), the SolarWinds IT Pro Day 2018: A World Powered by Tech Pros survey explores a "Tech PROactive" world where technology professionals have the time, resources, and ability to use their technology prowess to do absolutely anything ...

September 17, 2018

Are digital war rooms obsolete because they're just a place for managers of siloed business units to find someone else to blame for a critical IT event such as a security breach? Far from it. Enterprises find these emergency response teams just as important, if not more important, than ever ...

September 14, 2018

The goal of EMA's latest research was to look at how advanced IT analytics (AIA) — EMA's term for primarily what today is best known as "AIOps" — is being deployed. Here are the remaining four of my seven personal takeaways ...

September 13, 2018

OK, the data is in! The goal of EMA's latest research was to look at how advanced IT analytics (AIA) — or EMA's term for primarily what today is best known as "AIOps" — is being deployed. Here are seven of my own personal takeaways ...

September 12, 2018

By maximizing the knowledge of end-to-end quality of service (QoS) using virtualized network functions (VNFs), the SD-WAN (edge) gateway establishes a suitable connection with minimal latency and maximum performance so that entire organizations can make the most of the Office 365 application suite ...

September 11, 2018

Market exuberance for Office 365 has inspired business mandates to adopt the cloud-hosted collaboration and productivity suite without regards to the underlying chaos. While multi-location organizations are virtualizing, operating models haven’t necessarily changed. This partial transformation that excludes automation and simplification of the network puts Office 365 deployments (and other software-as-a-service offerings) in danger of failing ...

September 10, 2018

Most organizations are undergoing a digital transformation that directly impacts how they do business, yet 70 percent of employees have not mastered the skills they need for their jobs today, and 80 percent of employees do not have the skills needed for their current and future roles, according to Gartner ...

September 06, 2018

In a survey within the VMware User Group community, Blue Medora took a closer look at how various metric collection strategies and access to Dimensional Data impacts IT success. We started with one question: How important is your monitoring integration strategy? ...