APM Don't Let a Poor App Experience Scare Away Your Customers
October 31, 2018

Ashley George
CA Technologies

Halloween is a time for all things spooky, but not when it comes to your mobile app experience.


A poor experience can not only scare off your customers but keep them away for good. In fact, 25% of mobile apps that a typical users downloads are only used once, while most mobile apps only last 90 days or fewer on a user's device before being deleted entirely.

So in order to keep your app out of the dreaded "app graveyard" this year, it's important to ensure that it is continually performing and delivering the experience your users expect.

There are a variety of factors that can affect user experience, such as performance, app flow and design, and a consistent omnichannel experience. All factors which need to be considered not only during app development but also monitored continuously throughout the app lifecycle. In order to be successful, it's important to select the right analytics solution. When considering potential options, you should look for tools which deliver the following capabilities:

Real-user insights

Collect data about application usage, in a granular fashion, in order to reveal how users interact with particular features in an application and how usage patterns vary between different devices and demographic groups.

Performance data

View end-to-end performance of mobile and wearable apps all the way to back-end systems including mainframe and cloud.

Code-level visibility

Provide visibility into issues, down to the line of code, to help quickly identify root cause.

Design visualizations

Collect data about application usage, in a granular fashion, in order to reveal how users interact with particular features in an application and how usage patterns vary between different devices and demographic groups.

Single-pane-of-glass view

Provide a single pane of glass for analyzing application user experience and performance issues.

By choosing an analytics solution with these key features, you will gain a deeper understanding into your users and have the power to turn data into usable insights to optimize not only app performance and design, but the entire customer journey.

So while you're getting in the Halloween spirit this year, make sure to keep the scares reserved for the trick-or-treaters.

Learn more about delivering five-star app experiences by downloading the white paper, The Science Behind Five-Star Mobile Applications.

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