IM Modern Network Monitoring Software for Improved Brand Loyalty
Brand loyalty and customer sentiment can be safeguarded with modern network monitoring software
July 27, 2017

Jeremy Rossbach

My house feels a bit like an Apple store. From smartphones, laptops, tablets and even the TV; they all carry that same distinctive logo. According to industry research, I am not the only one having a love affair with Apple. It's rated as one of the brands with the most loyal customers along with Amazon, Nike, Dunkin' Donuts, Coors and Hyundai.

Consumers judge brands based on much more than just their personality and price points; the performance of their products, services and people are major influencers.

That performance is delivered over your network and your network is the most important delivery mechanism for your brand. Your network monitoring software should be considered just as important to confidently assure the customer experience so critical to brand loyalty.

Network Complexity Can't Be Ignored

In order to maximize customer loyalty, organizations don't just need to invest in R&D, marketing materials and support services; they need to invest in their network monitoring software.

Mobile apps, online communities and social media have become the ‘shop front' for today's consumers, and businesses need to ensure they have an excellent experience across every channel. And that means ensuring that every networking component (physical, virtual or logical) supporting every channel is available 24x7. This is where the challenge really starts.

Modern networks supporting today's digital experiences are more complex than ever before. Workloads are moving to the cloud creating network visibility gaps. Components are virtualized creating more layers to monitor. And architectures are software-designed with changes happening faster than network operations can keep up with. All of these innovations and improvements in network infrastructures will create monitoring and management headaches.

Full Visibility with Modern Network Monitoring Software

By transforming to a modern network monitoring software approach and introducing analytics capabilities, businesses can discover these hidden corners – and hidden performance problems.

Deploying an agile and comprehensive network operations platform can improve the customer experience by 75 percent. Combined with operational intelligence and predictive analytics, modern network monitoring software can also bridge the gap between machine logs and application performance.

By embracing a operations platform with full stack network analytics, network teams can turn inventory, topology, device metrics, faults, flow and packet analysis into actionable intelligence that enables confidently delivering the company brand and improving customer sentiment.

Reliable Networks Mean Loyalty for Life

Knowing a single network component is performing at an optimal level is no longer enough in our inter-connected world; IT and business stakeholders need to be able to track the health of the entire traditional and modern network stack and correlate this with the customer experience around the globe.

By making the link between network operations and customer experience, businesses will be able to safeguard not only brand loyalty but also competitive advantage. After all, more loyal customers make more repeat purchases. Now, about that Apple Watch!

To see a live demo of Network Operations and Analytics from CA Technologies in action, register for our summer live demo series:

August 17 – Full Stack Network Monitoring for Traditional to SDx Architectures

September 14 – Modern Network Operations and Analytics for Retail Ensures Customer In-Store and App Experience

Jeremy Rossbach is Product Marketing Manager at Broadcom
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