Boost Engagement with Social Media Integration in Monitoring Solutions
Real-Time Alerts and Actionable Intelligence on Your Doorstep
February 01, 2021

Sidharth Kumar
Exoprise

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Twitter as a social media channel has obviously taken the world by storm. Everything that happens and is trending around the globe takes place or is reported on Twitter. Additionally, most tech and cloud providers offer outage and support feeds through Twitter as a way of communicating problems and notifying customers.

Example technology companies include Microsoft for Microsoft 365 Status, Azure and their products. Also, Internet Service Providers like Comcast, CenturyLink and more. You can even include a feed from Downdetector to have consumer facing statuses.


Having Twitter feeds from your dependent tech stack properties alongside end-to-end network monitoring can benefit IT to speed troubleshooting, reduce MTTR, and ultimately provide a better end-user experience.

Keeping this in mind, several monitoring solutions can expect to launch a new and dynamic Twitter Feed Widget in their platform that compiles and displays tweets from a list of proposed or arbitrary Twitter handles. Surfacing and updating twitter feeds alongside real-time status updates from your existing sensors provides the most complete solution for monitoring end users. Your tool can see status feeds from different providers like Microsoft, ISPs, Authentication providers alongside real-time, end-to-end synthetic and real-user monitoring testing.

For IT administrators, the correlation of monitoring alerts and incoming Twitter feeds can aid in decision making and accurately pinpoint prevailing issues in the network. Teams can rely on up-to-date Twitter feeds and engage in actionable content without having to leave their dashboard.

Social media status integration with your existing monitoring tool is advantageous to your SaaS monitoring strategy. From connecting to the outside world for real-time updates to reducing response time, IT can generate significant value by embedding Twitter widget feeds into their dashboard.

Stay informed about the health status of critical business services and accelerate troubleshooting to a new level!

Sidharth Kumar is Director of Product Marketing at Exoprise
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