Digital Experience Monitoring: Game Changer for IT
November 23, 2020

Sidharth Kumar

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Why Is There So Much Interest in DEM?

Digital Experience Monitoring (DEM) has become significant to businesses more than ever. Global events like Covid continue to disrupt best practices within IT to support business. The pandemic has already forced millions of employees to WFH and adopt a hybrid workspace. Network connectivity and cloud application issues in these environments will continue to impact productivity and slow progress. Even so, transparent migration and deployment of on-premise workloads across multi-cloud providers, by their very nature are complex.

Given these circumstances, IT will need data for end-to-end application monitoring and deep visibility. DEM helps to optimize the business-critical performance of end-user facing applications and services. With in-depth network intelligence and knowledge, IT can efficiently perform RCA and resolve issues faster for a better experience.

How Does DEM Change Existing Enterprise IT and Application Performance Monitoring?

Legacy tools utilized by IT organizations for alerting and on-premises performance monitoring are not adequate in this age of WFH. A true DEM strategy ensures optimal end-user experience for better productivity. The growing adoption of cloud services like Microsoft 365 forces IT teams to diligently monitor cloud services and support the enterprise business growth objectives.

With a proper DEM solution, IT teams gain broader visibility, avoid downtime, and address problems before users discover. Managing infrastructure visibility and incidents with legacy tools pose challenges that can be a roadblock towards digital transformation. Superior DEM solutions encompass both synthetic and real-user monitoring all via a single SaaS platform, thus providing IT better insights to prioritize and make decisions faster.

What Use Cases Can DEM Help With for WFH, Remote and Enterprise Users?

Following are four different use cases:

1. Complete Microsoft 365 Monitoring: Provide coverage for ALL of Office 365

2. UCC Solutions – Microsoft Teams, Skype for Business, and VOIP: Assess, Monitor, Troubleshoot, and Trend UCC Platforms

3. SaaS/Web Application Monitoring: Optimize user experience using Synthetic and Real user monitoring

4. Cloud Network Transformation: Accelerate and validate network migrations

What Are Some of the Challenges You Foresee in Getting More Enterprises to Adopt DEM?

Technology adoption for new initiatives comes at a cost. The popularity of DEM has seen several vendors developing solutions that increase visibility into customer experience and provide valuable insights on systems that cause bottlenecks. However, due to budget constraints, several enterprises may not be able to reap the benefits of a DEM solution.

IT also needs to ensure that any new system in its ecosystem integrates well with existing systems to generate value. Buy-ins from the technology and various customer facing teams are necessary so companies can embrace the path towards digital transformation.

Sidharth Kumar is Director of Product Marketing at Exoprise
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