Vendor Forum Rules

The APMdigest Vendor Forum was established to give vendors of Application Performance Management (APM), BSM, NPM, ITOA and related technologies an opportunity to share their views with the IT community in an objective venue. All commentary in Vendor Forum blogs is intended to be objective, vendor-neutral and non-promotional content to educate and enlighten APMdigest readers.

Thought Leadership is proven to have a positive impact on your business.

All vendors in APM, BSM, NPM, ITOA and related market spaces are welcome to blog on the Vendor Forum at no cost. To request a blogging account on the Vendor Forum, contact Pete Goldin, Editor and Publisher of APMdigest.

The following guidelines apply to software vendors who would like to post a blog on APMdigest. Non-vendor blogs are posted in The BSM Blog. If you work for or represent a company or organization that is not considered a product vendor by APMdigest, and you want to submit a blog, click here for the Editorial Guidelines.

Blogs from APMdigest sponsors are also posted in the Vendor Forum, but sponsors gain certain benefits when blogging. If you work for or represent a sponsor of APMdigest, click here for the Sponsor Blog Guidelines

Signing Up for a Vendor Forum Blogging Account

■ A request for a blogging account on the Vendor Forum must come directly from the individual whose name will be on the blogs, from that individual's corporate email address.

■ Only one representative from each vendor will be allowed to maintain a blogging account for the Vendor Forum at any particular time, if that vendor does not sponsor APMdigest. Once a company's blogger is established, that same byline must be used for all future blogs from that company. The only time the byline can be changed is if the blogger is no longer with the company; the blogger has moved to a different part of the company and no longer has any involvement with APM or related technologies; or the blogger is no longer blogging and has not posted a blog for a long time. To change the blogger for your company, contact Pete Goldin, Editor and Publisher of APMdigest.

■ APMdigest sponsors are allowed multiple blogging accounts on the Vendor Forum. This sponsor benefit is especially helpful for companies with multiple thought leaders in the industry who would like to claim authorship for their own blogs. Click here to find out how you can sponsor APMdigest.

■ If a blogger leaves a company, moves to a new company in the APM industry or a related market, and continues to blog, all blogs posted by that blogger – past and present – will reference the new company. References to the previous company will be removed from the previous blogs.

Rules for Blogging on the Vendor Forum

Please observe the following rules when blogging on the Vendor Forum:

■ Do not promote your own company, products or partners in blogs on the Vendor Forum. Topics should be general industry interest. Copy and graphics should be non-promotional and vendor-neutral.

■ One reference to your company in the blog copy is permitted when you are discussing a survey or report conducted or commissioned by your company. A reference to your company's or partner's product is never permitted in the blog copy.

■ If your blog is about a study or survey conducted or commissioned by your company, focus on the results of the survey/study, not why and how the survey/study was conducted.

■ Do not use your product names or phrases that refer to your specific product or service in a blog. Even if your company is trying to turn the phrase into an industry term, if only your company uses this term and it basically refers to your product or service, do not include the phrase in a blog.

■ Case studies are not permitted on the Vendor Forum. Do not reference your customer in a blog, or talk about or imply how your company or products helped a customer.

■ A reference to open source projects is permitted, as long as the reference is to the open source project or technology itself, and not the company that founded or owns the project.

■ Do not make negative references to a company, brand or product in any blogs on the Vendor Forum. The purpose of this rule is to prohibit vendors from posting negative blogs about their competitors. However, when the blog is about solving performance issues relating to a specific environment or infrastructure brand – such as a specific virtualization environment or cloud provider – exceptions can be made to this rule on a case-by-case basis.

■ Companies that do not sponsor APMdigest can only include a link to their company home page at the end of the blog – no product pages or any other pages. Even if the product has its own URL separate from the company page, this cannot be included in place of the company home page. The home page link will always be included in the "Related Links" section at the end of the blog, and cannot be substituted with a hyperlink in a marketing message.

■ Only sponsors of APMdigest can include additional links at the end of the blog. Click here to find out how you can sponsor APMdigest.

■ APMdigest removes old outdated links, but only updates outdated links for current sponsors of the site.

■ Do not place any hyperlinks in the body copy of a blog linking to your company's or any other vendor's web pages or other promotional pages. Hyperlinks in the body copy should only be to support factual points you are making. These hyperlinks can link to a supporting report or article as long as the content is not on your website or your partner's website, is not sponsored or commissioned by your company or partner, and does not promote your company or your partner company in any way. Inclusion of any hyperlinks is at the sole discretion of APMdigest.

■ Try to keep blogs between 500-1000 words. This is more of a guideline than a rule. You can include more content if you wish, but APMdigest recommends posting shorter blogs more often. If you have written a 1000+ word blog, consider breaking it into two or more blogs. You could call them Part One and Part Two, if you like. If a blog is lengthy, APMdigest may choose to post it in multiple parts.

■ All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Vendor Forum blog posts are edited by APMdigest for spelling, basic grammar and punctuation. Vendor Forum blogs are also edited to ensure they meet APMdigest guidelines.

■ Blogs do not have to follow AP style. They can be casual in style. However, APMdigest expects blogs to be written to meet basic grammar standards. If a blog does not meet these standards, this can significantly delay posting of the blog. Blogs that are well-written and ready for publishing will be posted first.

■ A Vendor Forum blogger can either log into the APMdigest system to post their own blogs, or send copy to the editor, who will post the blog under the blogger's name. Once the blogger saves a blog in the system, it does not automatically publish. The system notifies the editor, who will review and publish.

■ The date the blog is actually published will be decided by the editor. APMdigest may provide you with an estimated date the blog will be posted, but that date cannot be guaranteed, as unforeseen priorities may push the posting date back. APMdigest sponsors have priority when blogs are posted.

■ Do not save an unfinished blog in the system. The Vendor Forum blogging system does not enable bloggers to go back into a blog and edit it later. Once a blog is saved in the system, it is considered ready to be published, assuming it meets APMdigest guidelines. So only save blogs in the system when they are ready to be published.

■ If a blogger posts their own blog, and wants to include a graphic with the blog, the graphic must be added by the editor.

■ All Vendor Forum blogs must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not re-post your blog on APMdigest, or pitch APMdigest to re-post your blog.

■ You can re-post your blogs from the Vendor Forum on your own blogs or websites, as long as you mention that the blog was originally posted on APMdigest, and include a link to APMdigest. However, we recommend linking to the blog on APMdigest.com rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.

■ Please note that these guidelines are updated periodically to ensure continued alignment with APMdigest's mission.

Topics for the Vendor Forum

APMdigest accepts Vendor Forum blogs on topics relating to APM and all related technologies, including:

■ Application Performance Management (APM)

■ Business Service Management (BSM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ APM-Generated Big Data

■ Cloud - as it relates to application performance

■ Virtualization - as it relates to application performance

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ E-Commerce - as it relates to application or web performance

■ Mobile Application Performance Management

■ IT Service Management (ITSM)

■ IT Infrastructure Monitoring and Management

■ Transaction Management (BTM)

■ IT Operations

■ Log Analysis - as it relates to application or IT performance

The following topics formerly posted on APMdigest are now posted on DEVOPSdigest:

■ DevOps and App Development

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

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