4 Reasons to Use APM Tools
May 08, 2014

Shahid Saleem

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The following are four reasons why you should utilize Application Performance Management (APM) tools:

1. Increased Revenue and Profitability

APM products ensure that bottom line costs are controlled through monitoring and discovery. APM technology also allows business to maximize the efficiency per employee by reducing downtime and increasing productivity per employee, which translates into retaining customers, better quality of service and improved brand positioning amongst potential customers.

Ultimately, APM helps CIOs, CTOs, CMOs and CSOs deliver revenue growth and build the reputation of their business. APM is therefore a strategic technological driver that helps deliver profitability.

2. Reduced Downtime

Real-time monitoring is essential, as according to Forrester 67.9% of CTOs rapidly respond to the root cause of application degradation to ensure rapid reduction in MTTR.

3. Great Customer Service and Brand Reputation

APM products ensure that customers have an excellent user experience through reduced MTTR, and quick identification of application downtime. 51.5% of management obtain performance indicator metrics and granular data to detect and eliminate impending problems. This ensures delivery of excellent customer service which translates into better word of mouth through traditional and social media.

4.Reduced Operational Costs

The ability to monitor, detect, diagnose and resolve application degradation issues proactively should be the primary goal for CTOs and CIOs. In addition to breaking down silos, getting rid of war room scenarios, involving key technical teams to solve problems by proactively decreasing MTTD, involving cross departmental teams, sharing information and visibility.

When internal IT services develop an inter-departmental customer philosophy and apply it with passion, only then can 30% of random and unpredictable IT events be tackled efficiently therefore reducing the required manpower and reducing opex.

Shahid Saleem is Managing Partner & Chief APM Evangelist for Quadnet Ltd.

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10 Bottom-Line Business Benefits of APM

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