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Tips for PR Managers and Agencies

The following are tips for PR and Communications Managers and Agencies in APM, AIOps, Observability, DEM, NPM and related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for an APMdigest list, such as our annual APM Predictions list.

Click here to find out more about APMdigest.

Posting Your Company News on APMdigest

Here are a couple more tips related to posting your PR on APMdigest:

For press releases, please send a link to the PR on the day of the announcement to Pete Goldin. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines.

■ APMdigest prefers not to receive embargoed press releases. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product announcement or other news in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you — it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks."

■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.

■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by APMdigest

APMdigest posts news relating to APM and all related technologies.

Click here for a list of topics covered by APMdigest

Types of PR Covered by APMdigest

To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

APMdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO or President

Typically APMdigest does not cover news on company growth, quarterly or annual financial results, company events, new business wins, awards, inclusion in analyst reports, new hires, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.

The Latest

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...

In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

UK IT leaders are reaching a critical inflection point in how they manage observability, according to research from LogicMonitor. As infrastructure complexity grows and AI adoption accelerates, fragmented monitoring environments are driving organizations to rethink their operational strategies and consolidate tools ...

For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

AI can't fix broken data. CIOs who modernize revenue data governance unlock predictable growth-those who don't risk millions in failed AI investments. For decades, CIOs kept the lights on. Revenue was someone else's problem, owned by sales, led by the CRO, measured by finance. Those days are behind us ...

Over the past few years, organizations have made enormous strides in enabling remote and hybrid work. But the foundational technologies powering today's digital workplace were never designed for the volume, velocity, and complexity that is coming next. By 2026 and beyond, three forces — 5G, the metaverse, and edge AI — will fundamentally reshape how people connect, collaborate, and access enterprise resources ... The businesses that begin preparing now will gain a competitive head start. Those that wait will find themselves trying to secure environments that have already outgrown their architecture ...

Ask where enterprise AI is making its most decisive impact, and the answer might surprise you: not marketing, not finance, not customer experience. It's IT. Across three years of industry research conducted by Digitate, one constant holds true is that IT is both the testing ground and the proving ground for enterprise AI. Last year, that position only strengthened ...

Tips for PR Managers and Agencies

The following are tips for PR and Communications Managers and Agencies in APM, AIOps, Observability, DEM, NPM and related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for an APMdigest list, such as our annual APM Predictions list.

Click here to find out more about APMdigest.

Posting Your Company News on APMdigest

Here are a couple more tips related to posting your PR on APMdigest:

For press releases, please send a link to the PR on the day of the announcement to Pete Goldin. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines.

■ APMdigest prefers not to receive embargoed press releases. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product announcement or other news in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you — it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks."

■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.

■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by APMdigest

APMdigest posts news relating to APM and all related technologies.

Click here for a list of topics covered by APMdigest

Types of PR Covered by APMdigest

To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

APMdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO or President

Typically APMdigest does not cover news on company growth, quarterly or annual financial results, company events, new business wins, awards, inclusion in analyst reports, new hires, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.

The Latest

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...

In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

UK IT leaders are reaching a critical inflection point in how they manage observability, according to research from LogicMonitor. As infrastructure complexity grows and AI adoption accelerates, fragmented monitoring environments are driving organizations to rethink their operational strategies and consolidate tools ...

For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

AI can't fix broken data. CIOs who modernize revenue data governance unlock predictable growth-those who don't risk millions in failed AI investments. For decades, CIOs kept the lights on. Revenue was someone else's problem, owned by sales, led by the CRO, measured by finance. Those days are behind us ...

Over the past few years, organizations have made enormous strides in enabling remote and hybrid work. But the foundational technologies powering today's digital workplace were never designed for the volume, velocity, and complexity that is coming next. By 2026 and beyond, three forces — 5G, the metaverse, and edge AI — will fundamentally reshape how people connect, collaborate, and access enterprise resources ... The businesses that begin preparing now will gain a competitive head start. Those that wait will find themselves trying to secure environments that have already outgrown their architecture ...

Ask where enterprise AI is making its most decisive impact, and the answer might surprise you: not marketing, not finance, not customer experience. It's IT. Across three years of industry research conducted by Digitate, one constant holds true is that IT is both the testing ground and the proving ground for enterprise AI. Last year, that position only strengthened ...