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Tips for PR Managers and Agencies

The following are tips for PR and Communications Managers and Agencies in APM, AIOps, Observability, DEM, NPM and related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for an APMdigest list, such as our annual APM Predictions list.

Click here to find out more about APMdigest.

Posting Your Company News on APMdigest

Here are a couple more tips related to posting your PR on APMdigest:

For press releases, please send a link to the PR on the day of the announcement to Pete Goldin. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines.

■ APMdigest prefers not to receive embargoed press releases. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product announcement or other news in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you — it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks."

■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.

■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by APMdigest

APMdigest posts news relating to APM and all related technologies.

Click here for a list of topics covered by APMdigest

Types of PR Covered by APMdigest

To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

APMdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO or President

Typically APMdigest does not cover news on company growth, quarterly or annual financial results, company events, new business wins, awards, inclusion in analyst reports, new hires, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.

The Latest

Pilots are everywhere, stakeholders are seeking results, businesses are pushing for new tools, and IT teams are being asked to make AI secure, reliable, and useful at scale. But as organizations move from testing AI to operationalizing it, many are discovering that the biggest barrier is not the model, the use case, or even the budget. It is the file data foundation within ...

Fast or cheap? For most of my career in engineering, speed and quality sat on opposite ends of a seesaw. The "OR" in "fast or cheap" was non-negotiable. It was expected that pushing for faster releases meant that something in quality would give way. Tightening quality controls meant the schedule slipped. Every engineering leader I know has lived some version of that tradeoff ... The seesaw is starting to level out ...

I have been building enterprise software for more than 20 years ... One thing stays true across all of it: You do not find out your foundation is wrong during the crisis. You find out when the debt comes due. For a lot of organizations, that bill is arriving now. New research ... puts hard numbers on something practitioners have been sensing for a while. The telemetry problem isn't coming. It's already here ...

The rapid growth of AI workloads is pushing traditional log management approaches to their limits, according to The State of Log Management 2026 report from Dynatrace. Modern logs have become critical to understanding, validating, and securing AI-driven decisions, helping organizations ensure reliability, compliance, and performance at scale. However, the volume and complexity of AI telemetry are overwhelming legacy tools ...

For years, secure connectivity has relied on a familiar pattern: route traffic back to centralized gateways, inspect it, and then allow access. This model worked when applications lived in a handful of data centers and users were largely confined to offices. That model is now under strain. Applications are distributed across clouds, users connect from everywhere, and real-time workloads demand performance that centralized inspection points struggle to deliver. As traffic volumes grow and latency expectations shrink, routing everything through a small number of control points has become both a performance bottleneck and a resilience risk. The future of secure connectivity requires a different approach ...

The AI experimentation phase is over, and the private cloud is where enterprise AI workloads are being deployed for security and scale, according to Private Cloud Outlook 2026, a new report from Broadcom ... 2026 marks an acceleration into a full AI tipping point. The shift is being shaped by three forces — costs, complexity, and control — that public cloud environments are increasingly failing to address for production AI at scale. Key findings from the report include ...

44% of organizations have reported an outage in the past year tied to suppressed or ignored alerts, and 78% had at least one incident where no alert was fired at all ... Engineers learned about failures from customers. That gap between what our tools report and what our customers experience is the problem DevOps teams have been quietly solving with GenAI tooling, even as most enterprises continue to run their NOCs on manual alert triage ...

Cloud outages are usually described as technical failures. When a service goes down, a dependency breaks, or a region has issues, the focus immediately shifts to infrastructure. But if you look closely at how these incidents actually unfold, the root cause is rarely the technology itself. It is almost always tied to decisions made earlier, during design, implementation, or day-to-day operations. The system behaves the way it was built. The real question is how it was built ...

77% of leaders say their teams need AI skills urgently. 64% say their organization plans to train current employees rather than hire new ones. So far, so reasonable. The part that surprised me is who's been put in charge: 34% of those leaders say IT and engineering own the AI skills mandate. Learning and Development or HR own it at 7% of organizations. That's roughly five-to-one in favor of the people who understand the tools, over the people whose actual job is teaching adults how to learn new ones ...

In the ever-evolving digital landscape, enterprises are increasingly focused on enhancing their observability stacks to gain deeper insights into their IT environments. Observability has become a cornerstone of modern IT operations, enabling organizations to monitor, diagnose, and optimize their systems with unprecedented precision. However, a critical piece of the puzzle often goes unnoticed in this transformation: IBM i ...

Tips for PR Managers and Agencies

The following are tips for PR and Communications Managers and Agencies in APM, AIOps, Observability, DEM, NPM and related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for an APMdigest list, such as our annual APM Predictions list.

Click here to find out more about APMdigest.

Posting Your Company News on APMdigest

Here are a couple more tips related to posting your PR on APMdigest:

For press releases, please send a link to the PR on the day of the announcement to Pete Goldin. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines.

■ APMdigest prefers not to receive embargoed press releases. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product announcement or other news in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you — it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks."

■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.

■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by APMdigest

APMdigest posts news relating to APM and all related technologies.

Click here for a list of topics covered by APMdigest

Types of PR Covered by APMdigest

To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

APMdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO or President

Typically APMdigest does not cover news on company growth, quarterly or annual financial results, company events, new business wins, awards, inclusion in analyst reports, new hires, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.

The Latest

Pilots are everywhere, stakeholders are seeking results, businesses are pushing for new tools, and IT teams are being asked to make AI secure, reliable, and useful at scale. But as organizations move from testing AI to operationalizing it, many are discovering that the biggest barrier is not the model, the use case, or even the budget. It is the file data foundation within ...

Fast or cheap? For most of my career in engineering, speed and quality sat on opposite ends of a seesaw. The "OR" in "fast or cheap" was non-negotiable. It was expected that pushing for faster releases meant that something in quality would give way. Tightening quality controls meant the schedule slipped. Every engineering leader I know has lived some version of that tradeoff ... The seesaw is starting to level out ...

I have been building enterprise software for more than 20 years ... One thing stays true across all of it: You do not find out your foundation is wrong during the crisis. You find out when the debt comes due. For a lot of organizations, that bill is arriving now. New research ... puts hard numbers on something practitioners have been sensing for a while. The telemetry problem isn't coming. It's already here ...

The rapid growth of AI workloads is pushing traditional log management approaches to their limits, according to The State of Log Management 2026 report from Dynatrace. Modern logs have become critical to understanding, validating, and securing AI-driven decisions, helping organizations ensure reliability, compliance, and performance at scale. However, the volume and complexity of AI telemetry are overwhelming legacy tools ...

For years, secure connectivity has relied on a familiar pattern: route traffic back to centralized gateways, inspect it, and then allow access. This model worked when applications lived in a handful of data centers and users were largely confined to offices. That model is now under strain. Applications are distributed across clouds, users connect from everywhere, and real-time workloads demand performance that centralized inspection points struggle to deliver. As traffic volumes grow and latency expectations shrink, routing everything through a small number of control points has become both a performance bottleneck and a resilience risk. The future of secure connectivity requires a different approach ...

The AI experimentation phase is over, and the private cloud is where enterprise AI workloads are being deployed for security and scale, according to Private Cloud Outlook 2026, a new report from Broadcom ... 2026 marks an acceleration into a full AI tipping point. The shift is being shaped by three forces — costs, complexity, and control — that public cloud environments are increasingly failing to address for production AI at scale. Key findings from the report include ...

44% of organizations have reported an outage in the past year tied to suppressed or ignored alerts, and 78% had at least one incident where no alert was fired at all ... Engineers learned about failures from customers. That gap between what our tools report and what our customers experience is the problem DevOps teams have been quietly solving with GenAI tooling, even as most enterprises continue to run their NOCs on manual alert triage ...

Cloud outages are usually described as technical failures. When a service goes down, a dependency breaks, or a region has issues, the focus immediately shifts to infrastructure. But if you look closely at how these incidents actually unfold, the root cause is rarely the technology itself. It is almost always tied to decisions made earlier, during design, implementation, or day-to-day operations. The system behaves the way it was built. The real question is how it was built ...

77% of leaders say their teams need AI skills urgently. 64% say their organization plans to train current employees rather than hire new ones. So far, so reasonable. The part that surprised me is who's been put in charge: 34% of those leaders say IT and engineering own the AI skills mandate. Learning and Development or HR own it at 7% of organizations. That's roughly five-to-one in favor of the people who understand the tools, over the people whose actual job is teaching adults how to learn new ones ...

In the ever-evolving digital landscape, enterprises are increasingly focused on enhancing their observability stacks to gain deeper insights into their IT environments. Observability has become a cornerstone of modern IT operations, enabling organizations to monitor, diagnose, and optimize their systems with unprecedented precision. However, a critical piece of the puzzle often goes unnoticed in this transformation: IBM i ...