Editorial Guidelines

Please observe the following editorial guidelines when submitting blogs to APMdigest:

Getting Started

APMdigest recommends that you send an abstract or outline of your potential blog submission to Pete Goldin, Editor and Publisher of APMdigest, before you start writing the blog, to ensure it is something we would publish.

The following guidelines apply to non-vendors — such as analysts, consultants, integrators, authors and users — who would like to post a blog on APMdigest. Non-vendor blogs are posted in The BSM Blog.

Vendor blogs are posted in the Vendor Forum. If you work for or represent a product vendor, and you want to submit a blog to APMdigest, click here for the Vendor Forum Guidelines.

Blogs from APMdigest sponsors are also posted in the Vendor Forum, but sponsors gain certain benefits when blogging. If you work for or represent a sponsor of APMdigest, click here for the Sponsor Blog Guidelines.

If you are a PR or Communications Manager or Agency, click here for some tips on how to interact with APMdigest.

If you are submitting a quote for an APMdigest list, such as our annual APM Predictions list, click here for guidelines.

Original Content

All blogs submitted to APMdigest must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not pitch APMdigest to re-post your blog.

Word Count

Standard word count for a blog is 500-1000 words. This is not a strict rule. Word counts can be longer if the topic warrants more content. If your blog is longer than 1000 words, however, you may want to consider breaking it into multiple parts. Editorial decisions relating to word count are made on a case-by-case basis.

Deadline

APMdigest does not follow an editorial calendar, and usually does not assign a deadline. We post content as we receive it.

Publication Schedule

APMdigest posts one item of primary content — blog or feature — each day, Monday through Thursday. Consequently, there is often a queue of content waiting to be posted.

APMdigest does not post content on and around US holidays, including the week of July 4 and two weeks around Christmas/New Years.

APMdigest e-mails go out twice per month, and the current mailing includes content posted since the last mailing. During July and December, APMdigest may only send one email for that month.

Topics

APMdigest accepts Vendor Forum blogs on about APM and all related technologies, including:

■ Application Performance Management (APM)

■ Digital Performance Management (DPM)

■ Business Service Management (BSM)

■ IT Service Management (ITSM)

■ IT Operations Management (ITOM)

■ IT Infrastructure Monitoring (ITIM)

■ End-User Experience Management (EUEM)

■ IT Operations Analytics (ITOA)

■ AIOps

■ Network Performance Management (NPM)

■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)

■ Website Performance Management

■ Mobile Application Performance Management

■ Transaction Management

■ Log Management

APMdigest also accepts blogs on related topics including:

■ Digital Transformation - as it relates to application or IT performance

■ E-Commerce - as it relates to application or IT performance

■ Big Data - as it relates to application or IT performance

■ Cloud - as it relates to application or IT performance

■ Virtualization - as it relates to application or IT performance

■ IT Operations

The following topics formerly posted on APMdigest are now posted on DEVOPSdigest:

■ DevOps and App Development

■ Application Performance Testing

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

Content Guidelines

Blogs should be objective, vendor-neutral, thought leadership pieces. Topics should be general industry interest to educate and enlighten our readers. Please do not promote your company, products, partners or any vendor — or criticize the competition or any vendor — in the blog copy or in related graphics submitted with the blog.

Author and Company Profile

If this is your first blog for APMdigest, send a one paragraph bio of the author and one paragraph profile of the company, along with the blog.

Related Links

On The BSM Blog, non-vendor bloggers are welcome to include links at the end of the blog to link to their home page, or other relevant information such as research or events.

Hyperlinks in the body copy should be to support factual points you are making, or to link to your research referenced in the blog. However, non-vendor bloggers can also place a couple hyperlinks in the body copy of the blog linking to your company's web pages, if relevant.

Approval

All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Related links and hyperlinks included in the blog are also subject to APMdigest approval.

Reposting Blogs

If you contribute to APMdigest, you are free to re-post your own blog on your own website, as long as you mention that the blog was posted on APMdigest, and include a link to our site.

However, we recommend linking to the blog on APMdigest.com rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.

Share this

The Latest

September 25, 2020

Michael Olson on the AI+ITOPS Podcast: "I really see AIOps as being a core requirement for observability because it ... applies intelligence to your telemetry data and your incident data ... to potentially predict problems before they happen."

September 24, 2020

Enterprise ITOM and ITSM teams have been welcoming of AIOps, believing that it has the potential to deliver great value to them as their IT environments become more distributed, hybrid and complex. Not so with DevOps teams. It's safe to say they've kept AIOps at arm's length, because they don't think it's relevant nor useful for what they do. Instead, to manage the software code they develop and deploy, they've focused on observability ...

September 23, 2020

The post-pandemic environment has resulted in a major shift on where SREs will be located, with nearly 50% of SREs believing they will be working remotely post COVID-19, as compared to only 19% prior to the pandemic, according to the 2020 SRE Survey Report from Catchpoint and the DevOps Institute ...

September 22, 2020

All application traffic travels across the network. While application performance management tools can offer insight into how critical applications are functioning, they do not provide visibility into the broader network environment. In order to optimize application performance, you need a few key capabilities. Let's explore three steps that can help NetOps teams better support the critical applications upon which your business depends ...

September 21, 2020

In Episode 8, Michael Olson, Director of Product Marketing at New Relic, joins the AI+ITOPS Podcast to discuss how AIOps provides real benefits to IT teams ...

September 18, 2020

Will Cappelli on the AI+ITOPS Podcast: "I'll predict that in 5 years time, APM as we know it will have been completely mutated into an observability plus dynamic analytics capability."

September 17, 2020
One of the benefits of doing the EMA Radar Report: AIOps- A Guide for Investing in Innovation was getting data from all 17 vendors on critical areas ranging from deployment and adoption challenges, to cost and pricing, to architectural and functionality insights across everything from heuristics, to automation, and data assimilation ...
September 16, 2020

When you consider that the average end-user interacts with at least 8 applications, then think about how important those applications are in the overall success of the business and how often the interface between the application and the hardware needs to be updated, it's a potential minefield for business operations. Any single update could explode in your face at any time ...

September 15, 2020

Despite the efforts in modernizing and building a robust infrastructure, IT teams routinely deal with the application, database, hardware, or software outages that can last from a few minutes to several days. These types of incidents can cause financial losses to businesses and damage its reputation ...

September 14, 2020

In Episode 7, Will Cappelli, Field CTO of Moogsoft and Former Gartner Research VP, joins the AI+ITOPS Podcast to discuss the future of APM, AIOps and Observability ...