Editorial Guidelines

Please observe the following editorial guidelines when submitting blogs to APMdigest:

Getting Started

APMdigest recommends that you send an abstract or outline of your potential blog submission to Pete Goldin, Editor and Publisher of APMdigest, before you start writing the blog, to ensure it is something we would publish.

The following guidelines apply to non-vendors — such as analysts, consultants, integrators, authors and users — who would like to post a blog on APMdigest. Non-vendor blogs are posted in The BSM Blog.

Vendor blogs are posted in the Vendor Forum. If you work for or represent a product vendor, and you want to submit a blog to APMdigest, click here for the Vendor Forum Guidelines.

Blogs from APMdigest sponsors are also posted in the Vendor Forum, but sponsors gain certain benefits when blogging. If you work for or represent a sponsor of APMdigest, click here for the Sponsor Blog Guidelines.

If you are a PR or Communications Manager or Agency, click here for some tips on how to interact with APMdigest.

If you are submitting a quote for an APMdigest list, such as our annual APM Predictions list, click here for guidelines.

Original Content

All blogs submitted to APMdigest must be original content that has not been published somewhere else. APMdigest periodically may request to re-post a blog, if the content is particularly valuable to our readers, but please do not pitch APMdigest to re-post your blog.

Word Count

Standard word count for a blog is 500-1000 words. This is not a strict rule. Word counts can be longer if the topic warrants more content. If your blog is longer than 1000 words, however, you may want to consider breaking it into multiple parts. Editorial decisions relating to word count are made on a case-by-case basis.

Deadline

APMdigest does not follow an editorial calendar, and usually does not assign a deadline. We post content as we receive it.

Publication Schedule

APMdigest posts one item of primary content — blog or feature — each day, Monday through Thursday. Consequently, there is often a queue of content waiting to be posted.

APMdigest does not post content on and around US holidays, including the week of July 4 and two weeks around Christmas/New Years.

APMdigest e-mails go out twice per month, and the current mailing includes content posted since the last mailing. During July and December, APMdigest may only send one email for that month.

Topics

Click here for a list of topics covered by APMdigest

If you are unsure whether your topic fits APMdigest, run your idea by Pete Goldin.

Content Guidelines

Blogs should be objective, vendor-neutral, thought leadership pieces. Topics should be general industry interest to educate and enlighten our readers. Please do not promote your company, products, partners or any vendor — or criticize the competition or any vendor — in the blog copy or in related graphics submitted with the blog.

Author and Company Profile

If this is your first blog for APMdigest, send a one paragraph bio of the author and one paragraph profile of the company, along with the blog.

Related Links

On The BSM Blog, non-vendor bloggers are welcome to include links at the end of the blog to link to their home page, or other relevant information such as research or events.

Hyperlinks in the body copy should be to support factual points you are making, or to link to your research referenced in the blog. However, non-vendor bloggers can also place a couple hyperlinks in the body copy of the blog linking to your company's web pages, if relevant.

Approval

All blogs will be reviewed by APMdigest prior to publication. APMdigest reserves the right to edit any content submitted, and the publication of any blog is at the sole discretion of APMdigest. Related links and hyperlinks included in the blog are also subject to APMdigest approval.

Reposting Blogs

If you contribute to APMdigest, you are free to re-post your own blog on your own website, as long as you mention that the blog was posted on APMdigest, and include a link to our site.

However, we recommend linking to the blog on APMdigest.com rather than posting the full blog on your site, to highlight the fact that the content was published by an independent third party. Publication of your blog on a respected industry site provides strong thought leadership credibility for the author and company.

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