Building strong customer relationships via digital channels is no simple task for retailers given the seemingly endless number of digital platforms, devices, payment methods and technologies available today. So how can today's retailers ensure their digital offerings overcome these challenges and attract and retain the valuable customers they desperately need? ...

Today's users want a complete digital experience when dealing with a software product or system. They are not content with the page load speeds or features alone but want the software to perform optimally in an omnichannel environment comprising multiple platforms, browsers, devices, and networks. This calls into question the role of load testing services to check whether the given software under testing can perform optimally when subjected to peak load ...

Leveraging performance testing services is necessary to prevent the software application from facing downtime, lag, or other issues. These services can help with easy tracking of issues that have the potential to impact the functionality, features, and end-user experience. The trends in performance testing and engineering are as follows ...

Business enterprises aiming at digital transformation or IT companies developing new software applications face challenges in developing eye-catching, robust, fast-loading, mobile-friendly, content-rich, and user-friendly software. However, with increased pressure to reduce costs and save time, business enterprises often give a short shrift to performance testing services ...

Why do people prefer Apple phones, or for that matter, Google as the preeminent search engine when there are plenty of alternatives available? The answer lies in the superior customer experience provided by the above-mentioned companies and garnering the much sought-after customer loyalty. Businesses ought to provide superior customer experience through applications when the traffic is significantly high. They should be able to foresee the performance of applications at peak loads by leveraging load testing services. The role of customer experience in building customer loyalty is a foregone conclusion ...

There is no doubt that automation has become the key aspect of modern IT management. The end-user computing market is no exception. With a large and complex technology stack and a huge number of applications, EUC specialists need to handle an ever-increasing number of changes at an ever-increasing rate. Many IT organizations are starting to realize that they can no longer control the flow of changes. It is time to think about how to facilitate change ...

eCommerce companies have entered into the domain of mobile applications given the huge number of customers using such apps on their smartphones on the go. However, these apps are vulnerable to both performance and security issues. Performance-wise, the apps may slow down while loading or transacting, give erroneous counts, become non-responsive across devices, and many more. So, the need of the hour for enterprises developing such applications is to invest in eCommerce performance testing ...

Most of us have personally felt the effects of an application failing on us on some level. Sometimes, the impact a software outage has on us is trivial — we are temporarily unable to book a flight for vacation, we are forced to call a customer service rep rather than using an online portal, or we're unable to watch an on-demand movie. While frustrating, these experiences are often inconvenient rather than catastrophic. But what about when the application failure has much larger implications? ...

It's been all over the news the last few months. After two fatal crashes, Boeing was forced to ground its 737. The doomed model is now undergoing extensive testing to get it back into service and production. Large organizations often tell stakeholders that even though all software goes through extensive testing, this type of thing “just happens.” But that is exactly the problem. While the human component of application development and testing won't go away, it can be eased and supplemented by far more efficient and automated methods to proactively determine software health and identify flaws ...

The need to streamline an organization’s digital value chain and to offer a seamless user experience makes Digital Assurance and Testing inevitable. With the absence of a physical store, the user interface becomes the face for an e-commerce business ...

As a consumer, when you order products online, how do you expect them to get delivered? Some key requirements are: the product must arrive on time, well-packed, and ultimately must give you an easy gateway to return it if it is not as per your expectations. All this has been made possible via a single application. But what if this application doesn't function the way you want or cracks down mid-way, or probably leaks off information about you to some potential hackers? Technical uncertainty and digital chaos are the two double-edged swords dangling over this billion-dollar ecommerce market. Can Quality Assurance and Software Testing save application developers from this endless juggle? ...