AppDynamics Introduces Freemium Version of Mobile Real-User Monitoring
September 30, 2014
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AppDynamics announced a self-service freemium version of AppDynamics Mobile Real-User Monitoring, its disruptive, next-generation solution for collecting mobile application behavioral analytics and managing the 24/7 performance of mobile applications in real time.

And after 15 days free use of the full featured trial product, the mobile crash analytics capabilities remain free forever, with an industry-best data retention plan of 365 days.

AppDynamics Mobile Real-User Monitoring (RUM) delivers powerful and deep visibility into every business transaction originating from any mobile device and traveling across the most complex, multi-tier backend services and application orchestrations. This unprecedented visibility takes the guesswork out of delivering superior mobile experiences.

AppDynamics today is making available a self-service, free 15-day trial of the full-featured AppDynamics Mobile Real-User Monitoring Pro. After 15 days, the Pro version converts to the limited-functionality AppDynamics Lite, which includes the powerful mobile crash analytics entirely free, forever. With mobile crash analytics data available for 365 days, mobile-centric enterprises can deliver a more measured, composed, and managed mobile user engagement at very affordable costs.

AppDynamics Mobile Real-User Monitoring includes:

- Mobile Business Transaction Correlation. The deep metrics provided by AppDynamics Real-User Monitoring allow mobile developers and IT operations to drill down into individual lines of code across every hop in a business-critical transaction; collaborate to resolve performance issues faster than ever before; and together win customer satisfaction.

- Mobile Crash Analytics. Best-in-class AppDynamics crash analytics capabilities allow mobile developers to quickly identify unique and recurring crashes for specific devices, operating systems, or carrier types, and fix them before they do serious damage to their ratings in the app stores.

- Enhanced Mobile End-User Experience Management Capabilities. With the new enhancements, mobile developers receive critical insights into the impact of network request latencies on the end-user mobile experience.

- Mobile Behavioral Analytics. With new mobile analytics capabilities mobile developers can now measure and benchmark business information, such as the average dollar value of a mobile shopping cart or behavioral patterns such as the frequency of customers adding items to the shopping cart, all in real time.

- Available as Software-as-a-Service (SaaS) and On-Premise. AppDynamics Mobile Real-User Monitoring is the only mobile application performance monitoring solution offering SaaS or on-premise deployment flexibility. The SaaS and on-premise products have 100 percent feature parity, with no loss in functionality while moving from one to another.

"If you don't know what your mobile users are doing or know at what point and why your mobile app is crashing, you're essentially flying blind in this brave new mobile world. Customers have little patience for poor mobile experiences. Not only does it hurt revenue, it also hurts brand perception," said Jyoti Bansal, founder and CEO of AppDynamics. "With such rich mobile app performance management capabilities available in the market today, there is no reason businesses should leave their brand experience to chance. And with mobile crash analytics, you can quickly pinpoint the causes of mobile crashes and get them fixed before your users defect in droves."

The AppDynamics mobile platform is enjoying rapid traction and adoption within leading organizations in North America and Europe that depend on mobile as a significant contributor to their operations and revenue.

The free, professional full-featured 15-day trial version of AppDynamics Mobile Real-User Monitoring is available today. After 15 days, the product converts to a lite version, but trial users continue to receive valuable AppDynamics mobile crash analytics data for free, forever. And best of all, the free mobile crash analytics data, in an industry-best offer, is retained for 365 days, allowing mobile developers to learn from historical trends and patterns.

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