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BMC Appoints New CMO and President of Customer Success

BMC Software hired Nick Utton as Chief Marketing Officer and David Gai as President of Customer Success.

Utton previously served as CMO for E*Trade, MasterCard and the consumer business of JPMorgan Chase. He is best known for launching MasterCard’s iconic “Priceless” campaign and E*Trade’s “talking baby” campaign while driving sales and profit growth across digital, mobile and offline marketing channels. In 2012, he was ranked as the #2 marketer in ExecRank’s annual “Top CMO” rankings.

Utton has served as BMC’s interim CMO since July 2014, spearheading the launch of the company’s new brand and market positioning, and successful execution of BMC’s newly integrated user conference - BMC Engage. Utton is one of several new BMC executives, representing the next step in BMC’s transformation as a private, customer-centric company that drives innovation for IT and digital business leaders.

Gai's new role as President of Customer Success consolidates BMC’s professional services, customer support and customer success teams into a focused service delivery organization. Gai and this new organization will be working closely with BMC’s Chief Customer Officer Paul Avenant.

Gai brings extensive consulting, services, support and education experience to BMC, based on 20+ years working with enterprise software and systems companies. Gai was most recently executive VP of worldwide services at JDA Software, a role that spanned consulting, customer support and education. He previously led global services and support at BEA Systems and EMC’s document management business, and served as general manager of managed services for HP. He also served as CEO and president of Equitant, an international business process outsourcing company.

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BMC Appoints New CMO and President of Customer Success

BMC Software hired Nick Utton as Chief Marketing Officer and David Gai as President of Customer Success.

Utton previously served as CMO for E*Trade, MasterCard and the consumer business of JPMorgan Chase. He is best known for launching MasterCard’s iconic “Priceless” campaign and E*Trade’s “talking baby” campaign while driving sales and profit growth across digital, mobile and offline marketing channels. In 2012, he was ranked as the #2 marketer in ExecRank’s annual “Top CMO” rankings.

Utton has served as BMC’s interim CMO since July 2014, spearheading the launch of the company’s new brand and market positioning, and successful execution of BMC’s newly integrated user conference - BMC Engage. Utton is one of several new BMC executives, representing the next step in BMC’s transformation as a private, customer-centric company that drives innovation for IT and digital business leaders.

Gai's new role as President of Customer Success consolidates BMC’s professional services, customer support and customer success teams into a focused service delivery organization. Gai and this new organization will be working closely with BMC’s Chief Customer Officer Paul Avenant.

Gai brings extensive consulting, services, support and education experience to BMC, based on 20+ years working with enterprise software and systems companies. Gai was most recently executive VP of worldwide services at JDA Software, a role that spanned consulting, customer support and education. He previously led global services and support at BEA Systems and EMC’s document management business, and served as general manager of managed services for HP. He also served as CEO and president of Equitant, an international business process outsourcing company.

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

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Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...