BMC Software hired Nick Utton as Chief Marketing Officer and David Gai as President of Customer Success.
Utton previously served as CMO for E*Trade, MasterCard and the consumer business of JPMorgan Chase. He is best known for launching MasterCard’s iconic “Priceless” campaign and E*Trade’s “talking baby” campaign while driving sales and profit growth across digital, mobile and offline marketing channels. In 2012, he was ranked as the #2 marketer in ExecRank’s annual “Top CMO” rankings.
Utton has served as BMC’s interim CMO since July 2014, spearheading the launch of the company’s new brand and market positioning, and successful execution of BMC’s newly integrated user conference - BMC Engage. Utton is one of several new BMC executives, representing the next step in BMC’s transformation as a private, customer-centric company that drives innovation for IT and digital business leaders.
Gai's new role as President of Customer Success consolidates BMC’s professional services, customer support and customer success teams into a focused service delivery organization. Gai and this new organization will be working closely with BMC’s Chief Customer Officer Paul Avenant.
Gai brings extensive consulting, services, support and education experience to BMC, based on 20+ years working with enterprise software and systems companies. Gai was most recently executive VP of worldwide services at JDA Software, a role that spanned consulting, customer support and education. He previously led global services and support at BEA Systems and EMC’s document management business, and served as general manager of managed services for HP. He also served as CEO and president of Equitant, an international business process outsourcing company.
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