Cisco announced the launch of the Cisco 360 Partner Program after fifteen months of co-design with partners.
Cisco is boosting how it supports partners while making it easier for them to help customers. The new program, built for developers, consultants, managed services providers, resellers, and other partner business models, better equips Cisco partners to deliver customer outcomes in the areas of AI-ready data centers, future-proofed workplaces, and digital resilience.
The Cisco 360 Partner Program is designed to provide clarity and empower partners to drive more predictable profitability. At the same time, with the new Cisco Partner Locator tool, customers can now search for the right partner across key Cisco portfolios like Security, Networking, Collaboration, Services, Splunk, and Cloud and AI Infrastructure.
“With our partners, we’ve strengthened what is already a world-class ecosystem to deliver even greater value and help our mutual customers connect, protect and thrive,” said Tim Coogan, Senior Vice President of Global Partner Sales at Cisco.
The Cisco 360 Partner Program recognizes partner expertise and rewards value creation across the customer lifecycle—empowering partners to provide secure, agile solutions that support customers through transformation.
The Cisco 360 Partner Program evolves Cisco’s program to align with partner and customer priorities:
- Clearer, more predictable earnings for partners with the Cisco Partner Incentive: Now live, the Cisco Partner Incentive (CPI) streamlines past program elements; offers partners clearer, more predictable earnings across Cisco’s portfolio; and helps partners plan for growth by aligning sales focus and go-to-market strategies with Cisco’s roadmap.
- Helping customers find the right expertise: Cisco’s new partner designations help customers easily identify partners with the right capabilities. All participants are recognized as registered Cisco Partners. Cisco Portfolio Partners demonstrate proven sales and technical expertise, practice maturity, and a strong commitment to customer engagement. Cisco Preferred Partners go even further, offering advanced technical skills, robust lifecycle and adoption practices, and the capability to deliver comprehensive end-to-end solutions.
Partners have access to new resources to help differentiate and grow their offerings for customers:
- Cisco Partner Incentive (CPI) - Cisco is introducing CPI bonuses to increase partner earning potential, focusing on One Cisco including the new Secure Networking and Secure AI Infrastructure specializations. These temporary bonuses will expire at the end of July 2026.
- Partner Value Indexes (PVI) - Cisco’s main measurement framework will soon add dedicated indexes for Developers/Advisors, Mass-Scale Infrastructure and Distributors with tailored learning paths and opportunities for these different types of partners to boost value and profitability.
- Distributor Development Fund - This new fund is designed to drive stronger alignment and success between Cisco and distributor, focusing on partner growth and enablement.
- Enhanced Cisco AI Assistant - A more intuitive Cisco AI Assistant for the Partner Experience Platform (PXP) helps partners work smarter and focus on delivering value to customers.
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