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Exinda Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Brendan Reid, Vice President Marketing at Exinda, has joined the APMdigest Vendor Forum.

As head of marketing for Exinda, Reid provides strategic vision for the company's message, go-to-market strategy and partner ecosystem to reach new customer in new markets. He brings more than 15 years’ experience as marketing and sales leader for a variety of high growth companies.

Prior to joining Exinda, Reid was a founding partner and VP of Client Strategy at CMO Solution, building a client strategy organization from the ground up designed to push the boundaries of marketing and sales strategy and deliver innovative, results-oriented solutions to customers. Brendan has also held senior leadership roles at LANDesk, Novell, PlateSpin and Flonetwork.

Exinda is a global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 3,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive.

Related Links:

Read Brendan Reid's first blog on the Vendor Forum: 5 Primary Business Drivers Pushing WAN Optimization Boundaries

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Exinda Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Brendan Reid, Vice President Marketing at Exinda, has joined the APMdigest Vendor Forum.

As head of marketing for Exinda, Reid provides strategic vision for the company's message, go-to-market strategy and partner ecosystem to reach new customer in new markets. He brings more than 15 years’ experience as marketing and sales leader for a variety of high growth companies.

Prior to joining Exinda, Reid was a founding partner and VP of Client Strategy at CMO Solution, building a client strategy organization from the ground up designed to push the boundaries of marketing and sales strategy and deliver innovative, results-oriented solutions to customers. Brendan has also held senior leadership roles at LANDesk, Novell, PlateSpin and Flonetwork.

Exinda is a global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 3,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive.

Related Links:

Read Brendan Reid's first blog on the Vendor Forum: 5 Primary Business Drivers Pushing WAN Optimization Boundaries

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
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