Exinda Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Brendan Reid, Vice President Marketing at Exinda, has joined the APMdigest Vendor Forum.

As head of marketing for Exinda, Reid provides strategic vision for the company's message, go-to-market strategy and partner ecosystem to reach new customer in new markets. He brings more than 15 years’ experience as marketing and sales leader for a variety of high growth companies.

Prior to joining Exinda, Reid was a founding partner and VP of Client Strategy at CMO Solution, building a client strategy organization from the ground up designed to push the boundaries of marketing and sales strategy and deliver innovative, results-oriented solutions to customers. Brendan has also held senior leadership roles at LANDesk, Novell, PlateSpin and Flonetwork.

Exinda is a global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 3,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive.

Related Links:

Read Brendan Reid's first blog on the Vendor Forum: 5 Primary Business Drivers Pushing WAN Optimization Boundaries

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Exinda Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Brendan Reid, Vice President Marketing at Exinda, has joined the APMdigest Vendor Forum.

As head of marketing for Exinda, Reid provides strategic vision for the company's message, go-to-market strategy and partner ecosystem to reach new customer in new markets. He brings more than 15 years’ experience as marketing and sales leader for a variety of high growth companies.

Prior to joining Exinda, Reid was a founding partner and VP of Client Strategy at CMO Solution, building a client strategy organization from the ground up designed to push the boundaries of marketing and sales strategy and deliver innovative, results-oriented solutions to customers. Brendan has also held senior leadership roles at LANDesk, Novell, PlateSpin and Flonetwork.

Exinda is a global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 3,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive.

Related Links:

Read Brendan Reid's first blog on the Vendor Forum: 5 Primary Business Drivers Pushing WAN Optimization Boundaries

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Beyond Traditional Autoscaling: The Future of Kubernetes in AI Infrastructure

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Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

How GenAI Can Save Time for the NetOps Team

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

Will AI Solve the Growing Data Divide?

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

Top Concerns for Tech Decision Makers

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

Gartner: Top Trends Shaping the Future of Cloud

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