Exinda Joins the Vendor Forum
March 28, 2014
Pete Goldin
Share this

Brendan Reid, Vice President Marketing at Exinda, has joined the APMdigest Vendor Forum.

As head of marketing for Exinda, Reid provides strategic vision for the company's message, go-to-market strategy and partner ecosystem to reach new customer in new markets. He brings more than 15 years’ experience as marketing and sales leader for a variety of high growth companies.

Prior to joining Exinda, Reid was a founding partner and VP of Client Strategy at CMO Solution, building a client strategy organization from the ground up designed to push the boundaries of marketing and sales strategy and deliver innovative, results-oriented solutions to customers. Brendan has also held senior leadership roles at LANDesk, Novell, PlateSpin and Flonetwork.

Exinda is a global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 3,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive.

Related Links:

Read Brendan Reid's first blog on the Vendor Forum: 5 Primary Business Drivers Pushing WAN Optimization Boundaries

Share this

The Latest

December 07, 2023

Part 4 covers OpenTelemetry: Next year, we're going to see more embrace of OpenTelemetry across the entire industry — opening up the future of instrumentation ...

December 06, 2023

Part 3 covers even more on Observability: Observability will move up the organization to support the sustainability and FinOps drive. The combined pressure of needing to adopt more sustainable practices and tackle rising cloud costs will catapult observability from an IT priority to a business requirement in 2024 ...

December 05, 2023

Part 2 covers more on Observability: In 2024, observability platforms will embrace and innovate with new technologies like GenAI for real-time analytics, becoming the fulcrum for digital experience management ...

December 04, 2023

The Holiday Season means it is time for APMdigest's annual list of Application Performance Management (APM) predictions, covering IT performance topics. Industry experts — from analysts and consultants to the top vendors — offer thoughtful, insightful, and often controversial predictions on how APM, Observability, AIOps and related technologies will evolve and impact business in 2024. Part 1 covers APM and Observability ...

November 30, 2023

To help you stay on top of the ever-evolving tech scene, Automox IT experts shake the proverbial magic eight ball and share their predictions about tech trends in the coming year. From M&A frenzies to sustainable tech and automation, these forecasts paint an exciting picture of the future ...

November 29, 2023
The past few years have presented numerous challenges for businesses: a pandemic, rising interest rates, supply chain disruptions, and geopolitical conflict that sent shockwaves across the global economy. But change may finally be on the horizon. According to a recent report by Endava ... a majority of executives confirmed they are feeling optimistic about the current business climate, and as a result, are forecasting larger IT budgets, increased technology funding and rollout, and prioritized innovation in the coming year ...
November 28, 2023

Incident management processes are not keeping pace with the demands of modern operations teams, failing to meet the needs of SREs as well as platform and ops teams. Results from the State of DevOps Automation and AI Survey, commissioned by Transposit, point to an incident management paradox. Despite nearly 60% of ITOps and DevOps professionals reporting they have a defined incident management process that's fully documented in one place and over 70% saying they have a level of automation that meets their needs, teams are unable to quickly resolve incidents ...

November 27, 2023

Today, in the world of enterprise technology, the challenges posed by legacy Virtual Desktop Infrastructure (VDI) systems have long been a source of concern for IT departments. In many instances, this promising solution has become an organizational burden, hindering progress, depleting resources, and taking a psychological and operational toll on employees ...

November 22, 2023

Within retail organizations across the world, IT teams will be bracing themselves for a hectic holiday season ... While this is an exciting opportunity for retailers to boost sales, it also intensifies severe risk. Any application performance slipup will cause consumers to turn their back on brands, possibly forever. Online shoppers will be completely unforgiving to any retailer who doesn't deliver a seamless digital experience ...

November 21, 2023

Black Friday is a time when consumers can cash in on some of the biggest deals retailers offer all year long ... Nearly two-thirds of consumers utilize a retailer's web and mobile app for holiday shopping, raising the stakes for competitors to provide the best online experience to retain customer loyalty. Perforce's 2023 Black Friday survey sheds light on consumers' expectations this time of year and how developers can properly prepare their applications for increased online traffic ...