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Forrester: European Online Holiday Sales 2014 Will Reach €35 Billion

Online retail sales in Europe during the holiday months of November and December will generate €35 billion — representing 23% of total online retail sales for the year — according to Forrester's new EU online holiday retail sales forecast 2014, which includes online, mobile, and tablet commerce across 17 European countries.

At €12.6 billion and 25% of total online retail sales in 2014, the UK has the largest proportion of annual online retail sales falling during the holiday season, followed by Germany (€7.6 billion/21%) and France (€6.7 billion/22%).

The forecast identifies a number of factors influencing EU online holiday retail sales in 2014, including:

- Alternative delivery facilitating last-minute online buying: 49% of European online adults agree that they shop online because it is easier than going to a store, and this is likely to be even more relevant during the chaotic holiday season.

- New holiday sales days crossing the Atlantic: A growing factor influencing UK online holiday sales in particular are traditionally US holiday sales days such as Black Friday and Cyber Monday. Alongside large US-based retailers like Amazon and Apple, UK retailers including Argos, John Lewis, and Very are all adopting Black Friday sales, with John Lewis also extending store opening hours.

- A growing number of perpetually connected European consumers: Ownership of more connected devices, including smartphones and tablets, is increasing online penetration across Europe. In 2014, Forrester forecasts that mobile and tablet commerce revenues will account for 20% of EU-7 online sales.

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Forrester: European Online Holiday Sales 2014 Will Reach €35 Billion

Online retail sales in Europe during the holiday months of November and December will generate €35 billion — representing 23% of total online retail sales for the year — according to Forrester's new EU online holiday retail sales forecast 2014, which includes online, mobile, and tablet commerce across 17 European countries.

At €12.6 billion and 25% of total online retail sales in 2014, the UK has the largest proportion of annual online retail sales falling during the holiday season, followed by Germany (€7.6 billion/21%) and France (€6.7 billion/22%).

The forecast identifies a number of factors influencing EU online holiday retail sales in 2014, including:

- Alternative delivery facilitating last-minute online buying: 49% of European online adults agree that they shop online because it is easier than going to a store, and this is likely to be even more relevant during the chaotic holiday season.

- New holiday sales days crossing the Atlantic: A growing factor influencing UK online holiday sales in particular are traditionally US holiday sales days such as Black Friday and Cyber Monday. Alongside large US-based retailers like Amazon and Apple, UK retailers including Argos, John Lewis, and Very are all adopting Black Friday sales, with John Lewis also extending store opening hours.

- A growing number of perpetually connected European consumers: Ownership of more connected devices, including smartphones and tablets, is increasing online penetration across Europe. In 2014, Forrester forecasts that mobile and tablet commerce revenues will account for 20% of EU-7 online sales.

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

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