How Loading Time Affects Your Bottom Line
October 09, 2013

Pete Goldin
APMdigest

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Page loading time is a simple but key metric that goes straight to your bottom-line, as illustrated in a new infographic by Kissmetrics, below.

Sean Work, Minister of Propaganda at KISSmetrics, shares some interesting stats:

- 73% of mobile internet users
say that they’ve encountered a
website that was too slow to load.

- 51% of mobile internet users
say that they’ve encountered a
website that crashed, froze, or
received an error.

- 38% of mobile internet users
say that they’ve encountered a
website that wasn’t available.

- 47% of consumers expect a web
page to load in 2 seconds or less.

- 40% of people abandon a website
that takes more than 3 seconds to
load.

- A 1 second delay in page response
can result in a 7% reduction in
conversions.

- If an e-commerce site is making
$100,000 per day, a 1 second page
delay could potentially cost you
$2.5 million in lost sales every year.

Work says: "Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites."

Click on the infographic below for a larger version

Related Links:

Download a PDF version of the infographic

Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions

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