When it comes to website speed, how quickly items on your page load (or don’t!) and how quickly pages will come up for a user when they click on something new, did you know that it could be costing you, and/or your business, money?
If you own a website, you’ve undoubtedly heard of bounce rate. And if you operate an e-commerce website, you definitely know what the abandon rate of a shopping cart will look like. These two measurements are highly impacted by the amount of time it takes for your website to load graphics and videos, background and foreground, and everything in between that makes your site so great. The problem is, if your site is taking too long, seconds even, people will go elsewhere, leaving your website — and your business — to take the hit.
It’s a gradual process, but it can certainly happen; your sales are dropping and your initial assessments revolve around product or service, so the issue with your website doesn’t get resolved, only causing more drops in sales and leads. Website traffic begins to drop as customers look for a faster loading, better designed, more responsive website that offers something similar and your website begins to disappear from search results. It’s a scary thought.
With this all in mind, let us share an infographic which not only highlights some critical facts of this process, but also how inadequately some cardinal business imperatives are measured.
John Stevens is CEO of HostingFacts.com.
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