Instabug Partners with IBM Instana
January 11, 2023
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Instabug and IBM’s Instana announced a partnership that combines Instabug’s mobile application performance product suite with Instana’s market leading observability platform.

The partnership includes joint sales and marketing collaboration between the companies as well as deep product integrations.

The companies’ customers can now monitor their mobile applications in Instabug and then see any client-side degradation that may be caused by backend calls in Instana. By linking the two developer experiences, customers of both products have easy access to critical debugging information, enabling them to identify issues faster, determining the true root cause quicker and resolving problems before their users, and business, are impacted.

“Mobile users can intuitively feel whether a mobile app is crafted and managed with care. That feel directly translates into customer loyalty, engagement, and ultimately spend,” said Omar Gabr, CEO of Instabug. “Customer feel is central to mobile app performance. Our expertise lies in the perfect tuning of client-side issues like UI transitions, app launch times, avoiding app hangs, and optimal screen loading...but often issues arise from the backend. That’s where Instana fits in...”

Instana and Instabug will jointly bring this solution to market, extending their mutual world-class customer base, to the leading mobile app properties across the globe.

“The best observability platform with the best mobile monitoring product is a winning combination for every company that relies on communicating and doing business with their customers via mobile applications.” said Keith Whitehead, CRO at IBM’s Instana.

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