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Itential Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Rich Martin, Senior Technical Marketing Engineer at Itential, has joined the APMdigest Vendor Forum.

Previously, Martin worked with several networking vendors as both a Pre-Sales Systems Engineer and Systems Engineering Manager but started his career with a background in software development and Linux. He has a passion for automation in the networking domain, and at Itential he helps networking teams to get started quickly and move forward successfully on their network automation journey.

Itential is committed to building world-class products that accelerate the move toward software-driven networks and next-generation, agile network operations. We provide powerful network automation software to organizations worldwide, from Fortune 500 companies and Enterprises of all sizes. The cloud-native Itential Automation Platform is an enterprise-grade Software-as-a-Service (SaaS) offering that supports our customers in their network automation journey by seamlessly connecting to any IT system, cloud, or network technology, enabling freedom and flexibility to choose the right tools and best solutions for their needs. It helps ensure network compliance, reduces manual operations, and simplifies network management associated with automating physical and cloud network infrastructure.

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Itential Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Rich Martin, Senior Technical Marketing Engineer at Itential, has joined the APMdigest Vendor Forum.

Previously, Martin worked with several networking vendors as both a Pre-Sales Systems Engineer and Systems Engineering Manager but started his career with a background in software development and Linux. He has a passion for automation in the networking domain, and at Itential he helps networking teams to get started quickly and move forward successfully on their network automation journey.

Itential is committed to building world-class products that accelerate the move toward software-driven networks and next-generation, agile network operations. We provide powerful network automation software to organizations worldwide, from Fortune 500 companies and Enterprises of all sizes. The cloud-native Itential Automation Platform is an enterprise-grade Software-as-a-Service (SaaS) offering that supports our customers in their network automation journey by seamlessly connecting to any IT system, cloud, or network technology, enabling freedom and flexibility to choose the right tools and best solutions for their needs. It helps ensure network compliance, reduces manual operations, and simplifies network management associated with automating physical and cloud network infrastructure.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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