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Parallels Joins the Vendor Forum

Pete Goldin
APMdigest

Prashant Ketkar, CTO of Parallels, has joined the APMdigest Vendor Forum.

Ketkar leads Alludo’s product and engineering operations that drive the continuous evolution and transformation of the product portfolio. He previously served as SVP of Product & Engineering at Resolve Systems and as Entrepreneur in Residence (EIR) at Madrona Venture Labs where he incubated ideas in the robotic process automation space. He also served as SVP of Product at Evident.io until the company's acquisition by Palo Alto Networks in 2018. Ketkar served as VP of Development at Oracle, setting up the company's Seattle R&D operations and heading its public cloud infrastructure efforts, and was an early product lead for Azure at Microsoft where he was responsible for core infrastructure services leading to Azure's launch in 2009. He has a bachelor's degree in Electronics Engineering from the University of Mumbai and an MBA from the Asian Institute of Management.

Parallels is a global brand in cross-platform solutions that make it simple for businesses and individuals to use and access the applications and files they need on any device or operating system. Parallels helps customers leverage the best technology out there, whether it's Windows, Mac, Chrome OS, iOS, Android, or the cloud. Parallels solves complex engineering and user-experience problems by making it simple and cost-effective for businesses and individual customers to use applications anywhere, anytime. Parallels is part of the Alludo™ portfolio.

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Parallels Joins the Vendor Forum

Pete Goldin
APMdigest

Prashant Ketkar, CTO of Parallels, has joined the APMdigest Vendor Forum.

Ketkar leads Alludo’s product and engineering operations that drive the continuous evolution and transformation of the product portfolio. He previously served as SVP of Product & Engineering at Resolve Systems and as Entrepreneur in Residence (EIR) at Madrona Venture Labs where he incubated ideas in the robotic process automation space. He also served as SVP of Product at Evident.io until the company's acquisition by Palo Alto Networks in 2018. Ketkar served as VP of Development at Oracle, setting up the company's Seattle R&D operations and heading its public cloud infrastructure efforts, and was an early product lead for Azure at Microsoft where he was responsible for core infrastructure services leading to Azure's launch in 2009. He has a bachelor's degree in Electronics Engineering from the University of Mumbai and an MBA from the Asian Institute of Management.

Parallels is a global brand in cross-platform solutions that make it simple for businesses and individuals to use and access the applications and files they need on any device or operating system. Parallels helps customers leverage the best technology out there, whether it's Windows, Mac, Chrome OS, iOS, Android, or the cloud. Parallels solves complex engineering and user-experience problems by making it simple and cost-effective for businesses and individual customers to use applications anywhere, anytime. Parallels is part of the Alludo™ portfolio.

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...