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Precisely Joins the Vendor Forum

Pete Goldin
APMdigest

Chris Hall, Chief Product Officer at Precisely, has joined the APMdigest Vendor Forum.

At Precisely, Hall is responsible for driving product strategies and roadmaps for the entire Precisely product portfolio, including the continued innovation and delivery of the Data Integrity Suite. With more than 20 years of senior leadership experience, Hall most recently served as SVP, Product and Operations at Precisely where he led the vision, strategy, and execution for the Engage portfolio. He also held management positions at Red Ventures, Imagitas, Sharecare, Eventful, The Active Network, AOL, and served as an Acquisition Officer for the United States Air Force. Hall holds a Bachelor of Science in Management from the United States Air Force Academy and an MBA from the University of West Florida.

Precisely ensures that data is accurate, consistent, and contextual. The company's portfolio, including the Precisely Data Integrity Suite, helps integrate data, improve data quality, govern data usage, geocode and analyze location data, and enrich with complementary datasets for confident business decisions.
 

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Precisely Joins the Vendor Forum

Pete Goldin
APMdigest

Chris Hall, Chief Product Officer at Precisely, has joined the APMdigest Vendor Forum.

At Precisely, Hall is responsible for driving product strategies and roadmaps for the entire Precisely product portfolio, including the continued innovation and delivery of the Data Integrity Suite. With more than 20 years of senior leadership experience, Hall most recently served as SVP, Product and Operations at Precisely where he led the vision, strategy, and execution for the Engage portfolio. He also held management positions at Red Ventures, Imagitas, Sharecare, Eventful, The Active Network, AOL, and served as an Acquisition Officer for the United States Air Force. Hall holds a Bachelor of Science in Management from the United States Air Force Academy and an MBA from the University of West Florida.

Precisely ensures that data is accurate, consistent, and contextual. The company's portfolio, including the Precisely Data Integrity Suite, helps integrate data, improve data quality, govern data usage, geocode and analyze location data, and enrich with complementary datasets for confident business decisions.
 

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In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

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For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

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