Research Director at EMA Joins the BSM Blog
August 22, 2019
Pete Goldin
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Valerie O'Connell, EMA Research Director, Service and Business Management, has joined the BSM Blog on APMdigest.

O'Connell brings more than 20 years of senior-level experience in the effective marketing of technology. She excels at making the value proposition of complex products clear in crowded markets, and at equipping sales forces to strike with precision. Prior to joining EMA, she was VP of Unicenter product marketing at what was then Computer Associates/CA followed by many years in an independent practice, serving industry giants such as Microsoft and EMC, as well as innovative startups.

Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm that provides creative and in-depth research, versatile consultation engagements, first-rate client relationships, and deep insight across the full spectrum of IT and data management technologies. EMA’s distinctive business model reflects the fact that business objectives rarely respect technology lanes, freeing analysts to work in ways that redefine and challenge market norms.

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