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Selector Available on Microsoft Azure Marketplace

Selector announced that its flagship platform is now available on the Microsoft Azure Marketplace, giving enterprises a streamlined path to deploy Selector's AI-powered observability platform through their existing Azure billing and procurement framework.

The availability of Selector on the Microsoft Azure Marketplace provides customers with faster, easier access to AI-driven correlation, root cause analysis, digital twin modeling, and natural language interaction, all delivered through a unified observability experience that already supports Azure-based and hybrid environments.

"Our presence on the Microsoft Azure Marketplace is a natural next step in making Selector's capabilities even more accessible to enterprises that already run their operations in Azure," said Kannan Kothandaraman, CEO and Co-founder of Selector. "Customers can now procure and deploy Selector directly through the Azure Marketplace, accelerating time to value while leveraging their existing Microsoft relationships and infrastructure investments."

The Microsoft Azure Marketplace listing makes it simpler for organizations to adopt Selector's AI-native observability platform using their Microsoft enterprise agreements and billing systems. Customers can deploy Selector faster than ever before and immediately gain real-time correlation, causal analysis, and AI-assisted automation across their networks, applications, and infrastructure — all without changes to existing infrastructure.

Selector's availability on Azure Marketplace complements its presence on the AWS Marketplace, extending its cloud marketplace reach and giving enterprises flexibility to deploy Selector wherever they operate.

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Selector Available on Microsoft Azure Marketplace

Selector announced that its flagship platform is now available on the Microsoft Azure Marketplace, giving enterprises a streamlined path to deploy Selector's AI-powered observability platform through their existing Azure billing and procurement framework.

The availability of Selector on the Microsoft Azure Marketplace provides customers with faster, easier access to AI-driven correlation, root cause analysis, digital twin modeling, and natural language interaction, all delivered through a unified observability experience that already supports Azure-based and hybrid environments.

"Our presence on the Microsoft Azure Marketplace is a natural next step in making Selector's capabilities even more accessible to enterprises that already run their operations in Azure," said Kannan Kothandaraman, CEO and Co-founder of Selector. "Customers can now procure and deploy Selector directly through the Azure Marketplace, accelerating time to value while leveraging their existing Microsoft relationships and infrastructure investments."

The Microsoft Azure Marketplace listing makes it simpler for organizations to adopt Selector's AI-native observability platform using their Microsoft enterprise agreements and billing systems. Customers can deploy Selector faster than ever before and immediately gain real-time correlation, causal analysis, and AI-assisted automation across their networks, applications, and infrastructure — all without changes to existing infrastructure.

Selector's availability on Azure Marketplace complements its presence on the AWS Marketplace, extending its cloud marketplace reach and giving enterprises flexibility to deploy Selector wherever they operate.

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Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...