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SmartBear Partners with Prianto in Germany

SmartBear Software is partnering with Prianto, one of the leading distributors focused on enterprise software in Germany.

Prianto is primarily distributing TestComplete and Ready! API to the greater DACH region.

“We are very excited to partner with Prianto to support our growing testing and API business in Germany,” said John McArdle, SmartBear Director of EMEA Channels. “Clients are moving away from expensive and complex test/QA products around the world, moving to SmartBear’s easy-to-use, easy-to-deploy and fast time-to-value applications for testing across desktop, mobile, Web and increasingly, API testing.”

Germany has one of the largest and most vibrant economies in Europe and a very broad channel distribution industry as well. As SmartBear continues to expand its presence in this market, partnering with Prianto is an invaluable method to capitalize on the vast opportunities the indirect sales channel in this region offers.

“SmartBear´s product range is the first of its kind in the Prianto portfolio and we are happy to be offering our partners cutting-edge testing solutions,” said William Geens, Owner and Founder at Prianto GmbH. “Starting out with a few projects here and there in the past, we look forward to actively pushing the SmartBear solutions in the DACH market now that we have signed our promising partnership.”

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SmartBear Partners with Prianto in Germany

SmartBear Software is partnering with Prianto, one of the leading distributors focused on enterprise software in Germany.

Prianto is primarily distributing TestComplete and Ready! API to the greater DACH region.

“We are very excited to partner with Prianto to support our growing testing and API business in Germany,” said John McArdle, SmartBear Director of EMEA Channels. “Clients are moving away from expensive and complex test/QA products around the world, moving to SmartBear’s easy-to-use, easy-to-deploy and fast time-to-value applications for testing across desktop, mobile, Web and increasingly, API testing.”

Germany has one of the largest and most vibrant economies in Europe and a very broad channel distribution industry as well. As SmartBear continues to expand its presence in this market, partnering with Prianto is an invaluable method to capitalize on the vast opportunities the indirect sales channel in this region offers.

“SmartBear´s product range is the first of its kind in the Prianto portfolio and we are happy to be offering our partners cutting-edge testing solutions,” said William Geens, Owner and Founder at Prianto GmbH. “Starting out with a few projects here and there in the past, we look forward to actively pushing the SmartBear solutions in the DACH market now that we have signed our promising partnership.”

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

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