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Apica Launches Ascent Freemium

Apica announced a Freemium version of its Ascent platform, providing free access to enterprise-grade telemetry pipeline management and intelligent observability. 

Ascent is designed to help organizations centrally manage and automate their telemetry data workflows, gain key insights from their data, and maximize their users’ digital experience.

Ascent Freemium offers users access to essential telemetry data management and observability features, including:

  • Processing of up to 1TB/month of logs, metrics, traces, events, and alerts
  • Monthly data ingestion, unlimited users, and no storage costs
  • Unlimited users and dashboards for team collaboration
  • Integration with popular platforms, including Kafka, ElasticSearch, Splunk, and Datadog
  • Support for OpenTelemetry, Fluent Bit, Logstash, and other open-source agents
  • Fleet management for data collection supporting up to 25 agents, including OpenTelemetry Collector for Windows, Linux, and Kubernetes
  • 10 URL, Ping, Port, and SSL checks for maximizing the digital experience

“We are continuing our mission of making observability and data management intelligent and more affordable and look forward to supporting more teams in their endeavors to make sense of all their valuable data,” said Mathias Thomsen, CEO of Apica. “With Ascent Freemium, we’re removing a barrier to entry for any business that wants to unlock the value of their data. This is a significant step toward fulfilling our vision of giving customers an intelligent and simplified way to manage and observe their data through a single pane of glass.”

The launch of Ascent Freemium comes when organizations of all sizes are cost-conscious and seek unified platforms that simplify observability and enable holistic insights into system and application performance.

“Apica’s launch of Ascent Freemium makes enterprise-grade telemetry management accessible to organizations of all sizes,” said Dan Twing, President and COO at Enterprise Management Associates (EMA). “With its seamless support for OpenTelemetry, AI-driven insights, and robust scalability, Ascent Freemium empowers IT teams to achieve full-stack visibility and actionable insights without the financial and operational barriers that often accompany such solutions.”

Ascent Freemium users can seamlessly upgrade to paid tiers as their needs evolve, ensuring a smooth transition as organizations scale their data management operations. Apica will continue to offer its other licensing tiers for organizations requiring advanced features, higher processing volumes, on-premises implementations, and dedicated support.

“Today, organizations face spiraling costs associated with complex systems and integrations. With Ascent Freemium, we offer a comprehensive platform that consolidates telemetry data management and observability, while leveraging AI/ML workflows and built-in AI agents to significantly reduce troubleshooting time. The platform builds on users’ existing data and use cases, enabling them to accelerate OpenTelemetry adoption while reducing costs and complexity,” said Ranjan Parthasarathy, CTO/CPO of Apica.

Ascent Freemium is available immediately for enterprise customers.

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Apica Launches Ascent Freemium

Apica announced a Freemium version of its Ascent platform, providing free access to enterprise-grade telemetry pipeline management and intelligent observability. 

Ascent is designed to help organizations centrally manage and automate their telemetry data workflows, gain key insights from their data, and maximize their users’ digital experience.

Ascent Freemium offers users access to essential telemetry data management and observability features, including:

  • Processing of up to 1TB/month of logs, metrics, traces, events, and alerts
  • Monthly data ingestion, unlimited users, and no storage costs
  • Unlimited users and dashboards for team collaboration
  • Integration with popular platforms, including Kafka, ElasticSearch, Splunk, and Datadog
  • Support for OpenTelemetry, Fluent Bit, Logstash, and other open-source agents
  • Fleet management for data collection supporting up to 25 agents, including OpenTelemetry Collector for Windows, Linux, and Kubernetes
  • 10 URL, Ping, Port, and SSL checks for maximizing the digital experience

“We are continuing our mission of making observability and data management intelligent and more affordable and look forward to supporting more teams in their endeavors to make sense of all their valuable data,” said Mathias Thomsen, CEO of Apica. “With Ascent Freemium, we’re removing a barrier to entry for any business that wants to unlock the value of their data. This is a significant step toward fulfilling our vision of giving customers an intelligent and simplified way to manage and observe their data through a single pane of glass.”

The launch of Ascent Freemium comes when organizations of all sizes are cost-conscious and seek unified platforms that simplify observability and enable holistic insights into system and application performance.

“Apica’s launch of Ascent Freemium makes enterprise-grade telemetry management accessible to organizations of all sizes,” said Dan Twing, President and COO at Enterprise Management Associates (EMA). “With its seamless support for OpenTelemetry, AI-driven insights, and robust scalability, Ascent Freemium empowers IT teams to achieve full-stack visibility and actionable insights without the financial and operational barriers that often accompany such solutions.”

Ascent Freemium users can seamlessly upgrade to paid tiers as their needs evolve, ensuring a smooth transition as organizations scale their data management operations. Apica will continue to offer its other licensing tiers for organizations requiring advanced features, higher processing volumes, on-premises implementations, and dedicated support.

“Today, organizations face spiraling costs associated with complex systems and integrations. With Ascent Freemium, we offer a comprehensive platform that consolidates telemetry data management and observability, while leveraging AI/ML workflows and built-in AI agents to significantly reduce troubleshooting time. The platform builds on users’ existing data and use cases, enabling them to accelerate OpenTelemetry adoption while reducing costs and complexity,” said Ranjan Parthasarathy, CTO/CPO of Apica.

Ascent Freemium is available immediately for enterprise customers.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...