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Apica Launches Ascent Freemium

Apica announced a Freemium version of its Ascent platform, providing free access to enterprise-grade telemetry pipeline management and intelligent observability. 

Ascent is designed to help organizations centrally manage and automate their telemetry data workflows, gain key insights from their data, and maximize their users’ digital experience.

Ascent Freemium offers users access to essential telemetry data management and observability features, including:

  • Processing of up to 1TB/month of logs, metrics, traces, events, and alerts
  • Monthly data ingestion, unlimited users, and no storage costs
  • Unlimited users and dashboards for team collaboration
  • Integration with popular platforms, including Kafka, ElasticSearch, Splunk, and Datadog
  • Support for OpenTelemetry, Fluent Bit, Logstash, and other open-source agents
  • Fleet management for data collection supporting up to 25 agents, including OpenTelemetry Collector for Windows, Linux, and Kubernetes
  • 10 URL, Ping, Port, and SSL checks for maximizing the digital experience

“We are continuing our mission of making observability and data management intelligent and more affordable and look forward to supporting more teams in their endeavors to make sense of all their valuable data,” said Mathias Thomsen, CEO of Apica. “With Ascent Freemium, we’re removing a barrier to entry for any business that wants to unlock the value of their data. This is a significant step toward fulfilling our vision of giving customers an intelligent and simplified way to manage and observe their data through a single pane of glass.”

The launch of Ascent Freemium comes when organizations of all sizes are cost-conscious and seek unified platforms that simplify observability and enable holistic insights into system and application performance.

“Apica’s launch of Ascent Freemium makes enterprise-grade telemetry management accessible to organizations of all sizes,” said Dan Twing, President and COO at Enterprise Management Associates (EMA). “With its seamless support for OpenTelemetry, AI-driven insights, and robust scalability, Ascent Freemium empowers IT teams to achieve full-stack visibility and actionable insights without the financial and operational barriers that often accompany such solutions.”

Ascent Freemium users can seamlessly upgrade to paid tiers as their needs evolve, ensuring a smooth transition as organizations scale their data management operations. Apica will continue to offer its other licensing tiers for organizations requiring advanced features, higher processing volumes, on-premises implementations, and dedicated support.

“Today, organizations face spiraling costs associated with complex systems and integrations. With Ascent Freemium, we offer a comprehensive platform that consolidates telemetry data management and observability, while leveraging AI/ML workflows and built-in AI agents to significantly reduce troubleshooting time. The platform builds on users’ existing data and use cases, enabling them to accelerate OpenTelemetry adoption while reducing costs and complexity,” said Ranjan Parthasarathy, CTO/CPO of Apica.

Ascent Freemium is available immediately for enterprise customers.

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Apica Launches Ascent Freemium

Apica announced a Freemium version of its Ascent platform, providing free access to enterprise-grade telemetry pipeline management and intelligent observability. 

Ascent is designed to help organizations centrally manage and automate their telemetry data workflows, gain key insights from their data, and maximize their users’ digital experience.

Ascent Freemium offers users access to essential telemetry data management and observability features, including:

  • Processing of up to 1TB/month of logs, metrics, traces, events, and alerts
  • Monthly data ingestion, unlimited users, and no storage costs
  • Unlimited users and dashboards for team collaboration
  • Integration with popular platforms, including Kafka, ElasticSearch, Splunk, and Datadog
  • Support for OpenTelemetry, Fluent Bit, Logstash, and other open-source agents
  • Fleet management for data collection supporting up to 25 agents, including OpenTelemetry Collector for Windows, Linux, and Kubernetes
  • 10 URL, Ping, Port, and SSL checks for maximizing the digital experience

“We are continuing our mission of making observability and data management intelligent and more affordable and look forward to supporting more teams in their endeavors to make sense of all their valuable data,” said Mathias Thomsen, CEO of Apica. “With Ascent Freemium, we’re removing a barrier to entry for any business that wants to unlock the value of their data. This is a significant step toward fulfilling our vision of giving customers an intelligent and simplified way to manage and observe their data through a single pane of glass.”

The launch of Ascent Freemium comes when organizations of all sizes are cost-conscious and seek unified platforms that simplify observability and enable holistic insights into system and application performance.

“Apica’s launch of Ascent Freemium makes enterprise-grade telemetry management accessible to organizations of all sizes,” said Dan Twing, President and COO at Enterprise Management Associates (EMA). “With its seamless support for OpenTelemetry, AI-driven insights, and robust scalability, Ascent Freemium empowers IT teams to achieve full-stack visibility and actionable insights without the financial and operational barriers that often accompany such solutions.”

Ascent Freemium users can seamlessly upgrade to paid tiers as their needs evolve, ensuring a smooth transition as organizations scale their data management operations. Apica will continue to offer its other licensing tiers for organizations requiring advanced features, higher processing volumes, on-premises implementations, and dedicated support.

“Today, organizations face spiraling costs associated with complex systems and integrations. With Ascent Freemium, we offer a comprehensive platform that consolidates telemetry data management and observability, while leveraging AI/ML workflows and built-in AI agents to significantly reduce troubleshooting time. The platform builds on users’ existing data and use cases, enabling them to accelerate OpenTelemetry adoption while reducing costs and complexity,” said Ranjan Parthasarathy, CTO/CPO of Apica.

Ascent Freemium is available immediately for enterprise customers.

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AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...