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AppEnsure Announces Distribution Agreement with Lifeboat

Lifeboat Distribution, an international specialty distributor for virtualization, security, network infrastructure, and other technically sophisticated products, announced a distribution agreement with AppEnsure.

Lifeboat will distribute AppEnsure's end-user centric application performance monitoring and management solution to their network of resellers, VARs and systems integrators in the United States and Canada.

"AppEnsure is the first and only solution that measures response time and throughput for all mission-critical applications automatically for both custom-developed and purchased applications, in all locations -- including physical, virtualized, public and private cloud," said Colin Macnab, CEO of AppEnsure. "Delivering true demand profiling, AppEnsure improves company productivity and revenue-generation, and reduces application outages and slowdowns by over 95%."

"As IT infrastructures become more complex and new technologies continue to disrupt application performance, enterprises have a strong need for an advanced solution that can quickly troubleshoot and diagnose application problems across multiple locations," said William R. Botti, EVP at Lifeboat Distribution. "Our agreement today will enable our partners to deliver AppEnsure's End User Centric APM solution to meet this growing demand -- and to generate highly profitable, recurring revenue streams while satisfying their customers' need to protect revenue and business productivity. We are thrilled that AppEnsure selected Lifeboat as their first distributor in North America."

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AppEnsure Announces Distribution Agreement with Lifeboat

Lifeboat Distribution, an international specialty distributor for virtualization, security, network infrastructure, and other technically sophisticated products, announced a distribution agreement with AppEnsure.

Lifeboat will distribute AppEnsure's end-user centric application performance monitoring and management solution to their network of resellers, VARs and systems integrators in the United States and Canada.

"AppEnsure is the first and only solution that measures response time and throughput for all mission-critical applications automatically for both custom-developed and purchased applications, in all locations -- including physical, virtualized, public and private cloud," said Colin Macnab, CEO of AppEnsure. "Delivering true demand profiling, AppEnsure improves company productivity and revenue-generation, and reduces application outages and slowdowns by over 95%."

"As IT infrastructures become more complex and new technologies continue to disrupt application performance, enterprises have a strong need for an advanced solution that can quickly troubleshoot and diagnose application problems across multiple locations," said William R. Botti, EVP at Lifeboat Distribution. "Our agreement today will enable our partners to deliver AppEnsure's End User Centric APM solution to meet this growing demand -- and to generate highly profitable, recurring revenue streams while satisfying their customers' need to protect revenue and business productivity. We are thrilled that AppEnsure selected Lifeboat as their first distributor in North America."

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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