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Aternity Joins the Vendor Forum

Pete Goldin
APMdigest

Trevor Matz, President and CEO of Aternity, has joined the APMdigest Vendor Forum.

Trevor Matz has built and led world class product management, sales and marketing organizations for enterprise software and services companies globally. Prior to joining Aternity, Matz served as worldwide managing director of Application Integration for InterSystems Corporation where he took Ensemble from launch through recognition as the #1 Integration Platform in HealthCare. Prior to his global responsibilities for InterSystems integration initiative, Matz served as managing director for the Eastern Mediterranean, Middle East, India and Africa.

Before joining InterSystems, Matz was president and CEO of Route Link for eight years, a leading software development and system integration company that he founded and managed. Prior to founding Route Link, he was VP of Mashov Computers, the exclusive Novell distributor in Israel, where he was responsible for Novell’s Israeli operations. His background includes more than 25 years of technical, marketing and sales management experience in the IT industry, and a computer science and information systems degree from the University of South Africa.

Aternity monitors any application on any physical, virtual or mobile device providing a unique, user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual, and mobile — into a self-monitoring platform that is user experience aware, organizations are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increases user productivity.

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Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

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Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

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New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

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Aternity Joins the Vendor Forum

Pete Goldin
APMdigest

Trevor Matz, President and CEO of Aternity, has joined the APMdigest Vendor Forum.

Trevor Matz has built and led world class product management, sales and marketing organizations for enterprise software and services companies globally. Prior to joining Aternity, Matz served as worldwide managing director of Application Integration for InterSystems Corporation where he took Ensemble from launch through recognition as the #1 Integration Platform in HealthCare. Prior to his global responsibilities for InterSystems integration initiative, Matz served as managing director for the Eastern Mediterranean, Middle East, India and Africa.

Before joining InterSystems, Matz was president and CEO of Route Link for eight years, a leading software development and system integration company that he founded and managed. Prior to founding Route Link, he was VP of Mashov Computers, the exclusive Novell distributor in Israel, where he was responsible for Novell’s Israeli operations. His background includes more than 25 years of technical, marketing and sales management experience in the IT industry, and a computer science and information systems degree from the University of South Africa.

Aternity monitors any application on any physical, virtual or mobile device providing a unique, user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual, and mobile — into a self-monitoring platform that is user experience aware, organizations are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increases user productivity.

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...