Donna Parent, VP of Marketing at Aternity, has joined the APMdigest Vendor Forum.
Parent is a high-energy marketer with proven experience leading value-added integrated programs designed to accelerate the trajectory of fast-paced, growing technology businesses. Prior to joining Aternity, Parent was the Director of Marketing Communications at StreamBase Systems, where she was responsible for developing and leading all global marketing communications initiatives. Her work resulted in solidifying StreamBase’s position as the market leader of high-performance Complex Event Processing (CEP) solutions.
Parent has held a number of senior marketing positions at emerging software vendors spanning real-time business intelligence solutions for SOAs and online intelligence applications for monitoring business activity through open Internet resources. In addition, Parent also served as Director of Marketing Communications and Public Relations at SaaS CRM vendor Salesnet (RightNow Technologies). She holds a Bachelor of Arts degree from The University of Massachusetts Boston.
For nine years, Aternity has helped enterprises see the entire workforce experience on any application running on any device, providing a user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual and mobile — into a self-monitoring platform that is user experience aware, enterprises are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increase workforce productivity.
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When it comes to network visibility, there are a lot of discussions about packet broker technology and the various features these solutions provide to network architects and IT managers. Packet brokers allow organizations to aggregate the data required for a variety of monitoring solutions including network performance monitoring and diagnostic (NPMD) platforms and unified threat management (UTM) appliances. But, when it comes to ensuring these solutions provide the insights required by NetOps and security teams, IT can spend an exorbitant amount of time dealing with issues around adds, moves and changes. This can have a dramatic impact on budgets and tool availability. Why does this happen? ...
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A subtle, deliberate shift has occurred within the software industry which, at present, only the most innovative organizations have seized upon for competitive advantage. Although primarily driven by Artificial Intelligence (AI), this transformation strikes at the core of the most pervasive IT resources including cloud computing and predictive analytics ...
When asked who is mandated with developing and delivering their organization's digital competencies, 51% of respondents say their IT departments have a leadership role. The critical question is whether IT departments are prepared to take on a leadership role in which collaborating with other functions and disseminating knowledge and digital performance data are requirements ...
The Economist Intelligence Unit just released a new study commissioned by Riverbed that explores nine digital competencies that help organizations improve their digital performance and, ultimately, achieve their objectives. Here's a brief summary of 7 key research findings you'll find covered in detail in the report ...
