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Aternity VP of Marketing Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Donna Parent, VP of Marketing at Aternity, has joined the APMdigest Vendor Forum.

Parent is a high-energy marketer with proven experience leading value-added integrated programs designed to accelerate the trajectory of fast-paced, growing technology businesses. Prior to joining Aternity, Parent was the Director of Marketing Communications at StreamBase Systems, where she was responsible for developing and leading all global marketing communications initiatives. Her work resulted in solidifying StreamBase’s position as the market leader of high-performance Complex Event Processing (CEP) solutions.

Parent has held a number of senior marketing positions at emerging software vendors spanning real-time business intelligence solutions for SOAs and online intelligence applications for monitoring business activity through open Internet resources. In addition, Parent also served as Director of Marketing Communications and Public Relations at SaaS CRM vendor Salesnet (RightNow Technologies). She holds a Bachelor of Arts degree from The University of Massachusetts Boston.

For nine years, Aternity has helped enterprises see the entire workforce experience on any application running on any device, providing a user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual and mobile — into a self-monitoring platform that is user experience aware, enterprises are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increase workforce productivity.

The Latest

Application performance monitoring (APM) is a game of catching up — building dashboards, setting thresholds, tuning alerts, and manually correlating metrics to root causes. In the early days, this straightforward model worked as applications were simpler, stacks more predictable, and telemetry was manageable. Today, the landscape has shifted, and more assertive tools are needed ...

Cloud adoption has accelerated, but backup strategies haven't always kept pace. Many organizations continue to rely on backup strategies that were either lifted directly from on-prem environments or use cloud-native tools in limited, DR-focused ways ... Eon uncovered a handful of critical gaps regarding how organizations approach cloud backup. To capture these prevailing winds, we gathered insights from 150+ IT and cloud leaders at the recent Google Cloud Next conference, which we've compiled into the 2025 State of Cloud Data Backup ...

Private clouds are no longer playing catch-up, and public clouds are no longer the default as organizations recalibrate their cloud strategies, according to the Private Cloud Outlook 2025 report from Broadcom. More than half (53%) of survey respondents say private cloud is their top priority for deploying new workloads over the next three years, while 69% are considering workload repatriation from public to private cloud, with one-third having already done so ...

As organizations chase productivity gains from generative AI, teams are overwhelmingly focused on improving delivery speed (45%) over enhancing software quality (13%), according to the Quality Transformation Report from Tricentis ...

Back in March of this year ... MongoDB's stock price took a serious tumble ... In my opinion, it reflects a deeper structural issue in enterprise software economics altogether — vendor lock-in ...

In MEAN TIME TO INSIGHT Episode 15, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses Do-It-Yourself Network Automation ... 

Zero-day vulnerabilities — security flaws that are exploited before developers even know they exist — pose one of the greatest risks to modern organizations. Recently, such vulnerabilities have been discovered in well-known VPN systems like Ivanti and Fortinet, highlighting just how outdated these legacy technologies have become in defending against fast-evolving cyber threats ... To protect digital assets and remote workers in today's environment, companies need more than patchwork solutions. They need architecture that is secure by design ...

Traditional observability requires users to leap across different platforms or tools for metrics, logs, or traces and related issues manually, which is very time-consuming, so as to reasonably ascertain the root cause. Observability 2.0 fixes this by unifying all telemetry data, logs, metrics, and traces into a single, context-rich pipeline that flows into one smart platform. But this is far from just having a bunch of additional data; this data is actionable, predictive, and tied to revenue realization ...

64% of enterprise networking teams use internally developed software or scripts for network automation, but 61% of those teams spend six or more hours per week debugging and maintaining them, according to From Scripts to Platforms: Why Homegrown Tools Dominate Network Automation and How Vendors Can Help, my latest EMA report ...

Cloud computing has transformed how we build and scale software, but it has also quietly introduced one of the most persistent challenges in modern IT: cost visibility and control ... So why, after more than a decade of cloud adoption, are cloud costs still spiraling out of control? The answer lies not in tooling but in culture ...

Aternity VP of Marketing Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Donna Parent, VP of Marketing at Aternity, has joined the APMdigest Vendor Forum.

Parent is a high-energy marketer with proven experience leading value-added integrated programs designed to accelerate the trajectory of fast-paced, growing technology businesses. Prior to joining Aternity, Parent was the Director of Marketing Communications at StreamBase Systems, where she was responsible for developing and leading all global marketing communications initiatives. Her work resulted in solidifying StreamBase’s position as the market leader of high-performance Complex Event Processing (CEP) solutions.

Parent has held a number of senior marketing positions at emerging software vendors spanning real-time business intelligence solutions for SOAs and online intelligence applications for monitoring business activity through open Internet resources. In addition, Parent also served as Director of Marketing Communications and Public Relations at SaaS CRM vendor Salesnet (RightNow Technologies). She holds a Bachelor of Arts degree from The University of Massachusetts Boston.

For nine years, Aternity has helped enterprises see the entire workforce experience on any application running on any device, providing a user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual and mobile — into a self-monitoring platform that is user experience aware, enterprises are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increase workforce productivity.

The Latest

Application performance monitoring (APM) is a game of catching up — building dashboards, setting thresholds, tuning alerts, and manually correlating metrics to root causes. In the early days, this straightforward model worked as applications were simpler, stacks more predictable, and telemetry was manageable. Today, the landscape has shifted, and more assertive tools are needed ...

Cloud adoption has accelerated, but backup strategies haven't always kept pace. Many organizations continue to rely on backup strategies that were either lifted directly from on-prem environments or use cloud-native tools in limited, DR-focused ways ... Eon uncovered a handful of critical gaps regarding how organizations approach cloud backup. To capture these prevailing winds, we gathered insights from 150+ IT and cloud leaders at the recent Google Cloud Next conference, which we've compiled into the 2025 State of Cloud Data Backup ...

Private clouds are no longer playing catch-up, and public clouds are no longer the default as organizations recalibrate their cloud strategies, according to the Private Cloud Outlook 2025 report from Broadcom. More than half (53%) of survey respondents say private cloud is their top priority for deploying new workloads over the next three years, while 69% are considering workload repatriation from public to private cloud, with one-third having already done so ...

As organizations chase productivity gains from generative AI, teams are overwhelmingly focused on improving delivery speed (45%) over enhancing software quality (13%), according to the Quality Transformation Report from Tricentis ...

Back in March of this year ... MongoDB's stock price took a serious tumble ... In my opinion, it reflects a deeper structural issue in enterprise software economics altogether — vendor lock-in ...

In MEAN TIME TO INSIGHT Episode 15, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses Do-It-Yourself Network Automation ... 

Zero-day vulnerabilities — security flaws that are exploited before developers even know they exist — pose one of the greatest risks to modern organizations. Recently, such vulnerabilities have been discovered in well-known VPN systems like Ivanti and Fortinet, highlighting just how outdated these legacy technologies have become in defending against fast-evolving cyber threats ... To protect digital assets and remote workers in today's environment, companies need more than patchwork solutions. They need architecture that is secure by design ...

Traditional observability requires users to leap across different platforms or tools for metrics, logs, or traces and related issues manually, which is very time-consuming, so as to reasonably ascertain the root cause. Observability 2.0 fixes this by unifying all telemetry data, logs, metrics, and traces into a single, context-rich pipeline that flows into one smart platform. But this is far from just having a bunch of additional data; this data is actionable, predictive, and tied to revenue realization ...

64% of enterprise networking teams use internally developed software or scripts for network automation, but 61% of those teams spend six or more hours per week debugging and maintaining them, according to From Scripts to Platforms: Why Homegrown Tools Dominate Network Automation and How Vendors Can Help, my latest EMA report ...

Cloud computing has transformed how we build and scale software, but it has also quietly introduced one of the most persistent challenges in modern IT: cost visibility and control ... So why, after more than a decade of cloud adoption, are cloud costs still spiraling out of control? The answer lies not in tooling but in culture ...