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Aternity VP of Marketing Joins the Vendor Forum

Pete Goldin
APMdigest

Donna Parent, VP of Marketing at Aternity, has joined the APMdigest Vendor Forum.

Parent is a high-energy marketer with proven experience leading value-added integrated programs designed to accelerate the trajectory of fast-paced, growing technology businesses. Prior to joining Aternity, Parent was the Director of Marketing Communications at StreamBase Systems, where she was responsible for developing and leading all global marketing communications initiatives. Her work resulted in solidifying StreamBase’s position as the market leader of high-performance Complex Event Processing (CEP) solutions.

Parent has held a number of senior marketing positions at emerging software vendors spanning real-time business intelligence solutions for SOAs and online intelligence applications for monitoring business activity through open Internet resources. In addition, Parent also served as Director of Marketing Communications and Public Relations at SaaS CRM vendor Salesnet (RightNow Technologies). She holds a Bachelor of Arts degree from The University of Massachusetts Boston.

For nine years, Aternity has helped enterprises see the entire workforce experience on any application running on any device, providing a user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual and mobile — into a self-monitoring platform that is user experience aware, enterprises are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increase workforce productivity.

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Aternity VP of Marketing Joins the Vendor Forum

Pete Goldin
APMdigest

Donna Parent, VP of Marketing at Aternity, has joined the APMdigest Vendor Forum.

Parent is a high-energy marketer with proven experience leading value-added integrated programs designed to accelerate the trajectory of fast-paced, growing technology businesses. Prior to joining Aternity, Parent was the Director of Marketing Communications at StreamBase Systems, where she was responsible for developing and leading all global marketing communications initiatives. Her work resulted in solidifying StreamBase’s position as the market leader of high-performance Complex Event Processing (CEP) solutions.

Parent has held a number of senior marketing positions at emerging software vendors spanning real-time business intelligence solutions for SOAs and online intelligence applications for monitoring business activity through open Internet resources. In addition, Parent also served as Director of Marketing Communications and Public Relations at SaaS CRM vendor Salesnet (RightNow Technologies). She holds a Bachelor of Arts degree from The University of Massachusetts Boston.

For nine years, Aternity has helped enterprises see the entire workforce experience on any application running on any device, providing a user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual and mobile — into a self-monitoring platform that is user experience aware, enterprises are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increase workforce productivity.

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Over the last year, we've seen enterprises stop treating AI as “special projects.” It is no longer confined to pilots or side experiments. AI is now embedded in production, shaping decisions, powering new business models, and changing how employees and customers experience work every day. So, the debate of "should we adopt AI" is settled. The real question is how quickly and how deeply it can be applied ...

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My latest title for O'Reilly, The Rise of Logical Data Management, was an eye-opener for me. I'd never heard of "logical data management," even though it's been around for several years, but it makes some extraordinary promises, like the ability to manage data without having to first move it into a consolidated repository, which changes everything. Now, with the demands of AI and other modern use cases, logical data management is on the rise, so it's "new" to many. Here, I'd like to introduce you to it and explain how it works ...

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