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Auvik Appoints New CEO

Auvik announced the appointment of Douglas Murray as CEO.

Murray succeeds Marc Morin, who founded Auvik alongside Alex Hoff and David Yach in 2011 and has served as the company’s CEO since inception. Morin will continue to be an active member of Auvik’s Board of Directors.

Murray will focus on accelerating Auvik’s next phase of innovation and growth. Following the recent acquisitions of Saaslio, Boardgent, and MetaGeek, the Auvik platform will soon allow managed service providers (MSPs) and IT teams to deliver exceptional end-user experience regardless of location, device, or applications deployed.

“It is clear that the team is aligned with its 3,500 customers to provide unrivaled, easy to use solutions,” said Murray. “The company has already seen success following its growth investment from Great Hill Partners and, with its most recent acquisitions, Auvik is poised to take the company to the next level. My thanks to Marc for leading Auvik from incubation to scale over the last decade.”

With over 25 years of international network, cloud, and security industry experience, Murray most recently served as CEO of Valtix, a platform for multi-cloud network security. At Valtix, Murray oversaw the acceleration of the company’s go-to-market strategy and fostered new strategic investment partnerships. Murray also brings experience from his seven years as CEO of SDN pioneer Big Switch Networks, which was acquired by Arista Networks in 2020. Additionally, as Senior VP and GM at Juniper Networks, Murray led its USD $1 billion business across the APJC region — driving customer engagement, sales development, strategic planning and revenue growth.

“As a co-founder, I will always be Auvik’s biggest champion and I could not think of a better person than Doug to lead the company through its next phase of explosive growth,” said Morin. “His extensive industry experience, specifically in the multi-cloud Software Defined Networking and network observability space, is exactly what Auvik needs to push forward into its next chapter and become the ultimate network management platform. I have no doubt that Auvik will experience tremendous growth and accelerated innovation with Doug at the helm.”

“Doug’s background gives him a keen understanding of how the industry has changed over the past few years, as well as how Auvik can evolve to meet the market's changing needs,” said Drew Loucks, a Managing Director at Great Hill Partners. “Our investment last year is testament to the potential we see in Auvik, and Doug’s experience will be instrumental in architecting the company’s continued growth...”

Auvik is backed by Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies.

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Auvik Appoints New CEO

Auvik announced the appointment of Douglas Murray as CEO.

Murray succeeds Marc Morin, who founded Auvik alongside Alex Hoff and David Yach in 2011 and has served as the company’s CEO since inception. Morin will continue to be an active member of Auvik’s Board of Directors.

Murray will focus on accelerating Auvik’s next phase of innovation and growth. Following the recent acquisitions of Saaslio, Boardgent, and MetaGeek, the Auvik platform will soon allow managed service providers (MSPs) and IT teams to deliver exceptional end-user experience regardless of location, device, or applications deployed.

“It is clear that the team is aligned with its 3,500 customers to provide unrivaled, easy to use solutions,” said Murray. “The company has already seen success following its growth investment from Great Hill Partners and, with its most recent acquisitions, Auvik is poised to take the company to the next level. My thanks to Marc for leading Auvik from incubation to scale over the last decade.”

With over 25 years of international network, cloud, and security industry experience, Murray most recently served as CEO of Valtix, a platform for multi-cloud network security. At Valtix, Murray oversaw the acceleration of the company’s go-to-market strategy and fostered new strategic investment partnerships. Murray also brings experience from his seven years as CEO of SDN pioneer Big Switch Networks, which was acquired by Arista Networks in 2020. Additionally, as Senior VP and GM at Juniper Networks, Murray led its USD $1 billion business across the APJC region — driving customer engagement, sales development, strategic planning and revenue growth.

“As a co-founder, I will always be Auvik’s biggest champion and I could not think of a better person than Doug to lead the company through its next phase of explosive growth,” said Morin. “His extensive industry experience, specifically in the multi-cloud Software Defined Networking and network observability space, is exactly what Auvik needs to push forward into its next chapter and become the ultimate network management platform. I have no doubt that Auvik will experience tremendous growth and accelerated innovation with Doug at the helm.”

“Doug’s background gives him a keen understanding of how the industry has changed over the past few years, as well as how Auvik can evolve to meet the market's changing needs,” said Drew Loucks, a Managing Director at Great Hill Partners. “Our investment last year is testament to the potential we see in Auvik, and Doug’s experience will be instrumental in architecting the company’s continued growth...”

Auvik is backed by Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies.

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Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

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In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

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