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Auvik Appoints New CEO

Auvik announced the appointment of Douglas Murray as CEO.

Murray succeeds Marc Morin, who founded Auvik alongside Alex Hoff and David Yach in 2011 and has served as the company’s CEO since inception. Morin will continue to be an active member of Auvik’s Board of Directors.

Murray will focus on accelerating Auvik’s next phase of innovation and growth. Following the recent acquisitions of Saaslio, Boardgent, and MetaGeek, the Auvik platform will soon allow managed service providers (MSPs) and IT teams to deliver exceptional end-user experience regardless of location, device, or applications deployed.

“It is clear that the team is aligned with its 3,500 customers to provide unrivaled, easy to use solutions,” said Murray. “The company has already seen success following its growth investment from Great Hill Partners and, with its most recent acquisitions, Auvik is poised to take the company to the next level. My thanks to Marc for leading Auvik from incubation to scale over the last decade.”

With over 25 years of international network, cloud, and security industry experience, Murray most recently served as CEO of Valtix, a platform for multi-cloud network security. At Valtix, Murray oversaw the acceleration of the company’s go-to-market strategy and fostered new strategic investment partnerships. Murray also brings experience from his seven years as CEO of SDN pioneer Big Switch Networks, which was acquired by Arista Networks in 2020. Additionally, as Senior VP and GM at Juniper Networks, Murray led its USD $1 billion business across the APJC region — driving customer engagement, sales development, strategic planning and revenue growth.

“As a co-founder, I will always be Auvik’s biggest champion and I could not think of a better person than Doug to lead the company through its next phase of explosive growth,” said Morin. “His extensive industry experience, specifically in the multi-cloud Software Defined Networking and network observability space, is exactly what Auvik needs to push forward into its next chapter and become the ultimate network management platform. I have no doubt that Auvik will experience tremendous growth and accelerated innovation with Doug at the helm.”

“Doug’s background gives him a keen understanding of how the industry has changed over the past few years, as well as how Auvik can evolve to meet the market's changing needs,” said Drew Loucks, a Managing Director at Great Hill Partners. “Our investment last year is testament to the potential we see in Auvik, and Doug’s experience will be instrumental in architecting the company’s continued growth...”

Auvik is backed by Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies.

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Auvik Appoints New CEO

Auvik announced the appointment of Douglas Murray as CEO.

Murray succeeds Marc Morin, who founded Auvik alongside Alex Hoff and David Yach in 2011 and has served as the company’s CEO since inception. Morin will continue to be an active member of Auvik’s Board of Directors.

Murray will focus on accelerating Auvik’s next phase of innovation and growth. Following the recent acquisitions of Saaslio, Boardgent, and MetaGeek, the Auvik platform will soon allow managed service providers (MSPs) and IT teams to deliver exceptional end-user experience regardless of location, device, or applications deployed.

“It is clear that the team is aligned with its 3,500 customers to provide unrivaled, easy to use solutions,” said Murray. “The company has already seen success following its growth investment from Great Hill Partners and, with its most recent acquisitions, Auvik is poised to take the company to the next level. My thanks to Marc for leading Auvik from incubation to scale over the last decade.”

With over 25 years of international network, cloud, and security industry experience, Murray most recently served as CEO of Valtix, a platform for multi-cloud network security. At Valtix, Murray oversaw the acceleration of the company’s go-to-market strategy and fostered new strategic investment partnerships. Murray also brings experience from his seven years as CEO of SDN pioneer Big Switch Networks, which was acquired by Arista Networks in 2020. Additionally, as Senior VP and GM at Juniper Networks, Murray led its USD $1 billion business across the APJC region — driving customer engagement, sales development, strategic planning and revenue growth.

“As a co-founder, I will always be Auvik’s biggest champion and I could not think of a better person than Doug to lead the company through its next phase of explosive growth,” said Morin. “His extensive industry experience, specifically in the multi-cloud Software Defined Networking and network observability space, is exactly what Auvik needs to push forward into its next chapter and become the ultimate network management platform. I have no doubt that Auvik will experience tremendous growth and accelerated innovation with Doug at the helm.”

“Doug’s background gives him a keen understanding of how the industry has changed over the past few years, as well as how Auvik can evolve to meet the market's changing needs,” said Drew Loucks, a Managing Director at Great Hill Partners. “Our investment last year is testament to the potential we see in Auvik, and Doug’s experience will be instrumental in architecting the company’s continued growth...”

Auvik is backed by Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

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In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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