Auvik announced the appointment of Douglas Murray as CEO.
Murray succeeds Marc Morin, who founded Auvik alongside Alex Hoff and David Yach in 2011 and has served as the company’s CEO since inception. Morin will continue to be an active member of Auvik’s Board of Directors.
Murray will focus on accelerating Auvik’s next phase of innovation and growth. Following the recent acquisitions of Saaslio, Boardgent, and MetaGeek, the Auvik platform will soon allow managed service providers (MSPs) and IT teams to deliver exceptional end-user experience regardless of location, device, or applications deployed.
“It is clear that the team is aligned with its 3,500 customers to provide unrivaled, easy to use solutions,” said Murray. “The company has already seen success following its growth investment from Great Hill Partners and, with its most recent acquisitions, Auvik is poised to take the company to the next level. My thanks to Marc for leading Auvik from incubation to scale over the last decade.”
With over 25 years of international network, cloud, and security industry experience, Murray most recently served as CEO of Valtix, a platform for multi-cloud network security. At Valtix, Murray oversaw the acceleration of the company’s go-to-market strategy and fostered new strategic investment partnerships. Murray also brings experience from his seven years as CEO of SDN pioneer Big Switch Networks, which was acquired by Arista Networks in 2020. Additionally, as Senior VP and GM at Juniper Networks, Murray led its USD $1 billion business across the APJC region — driving customer engagement, sales development, strategic planning and revenue growth.
“As a co-founder, I will always be Auvik’s biggest champion and I could not think of a better person than Doug to lead the company through its next phase of explosive growth,” said Morin. “His extensive industry experience, specifically in the multi-cloud Software Defined Networking and network observability space, is exactly what Auvik needs to push forward into its next chapter and become the ultimate network management platform. I have no doubt that Auvik will experience tremendous growth and accelerated innovation with Doug at the helm.”
“Doug’s background gives him a keen understanding of how the industry has changed over the past few years, as well as how Auvik can evolve to meet the market's changing needs,” said Drew Loucks, a Managing Director at Great Hill Partners. “Our investment last year is testament to the potential we see in Auvik, and Doug’s experience will be instrumental in architecting the company’s continued growth...”
Auvik is backed by Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies.
The Latest
For many B2B and B2C enterprise brands, technology isn't a core strength. Relying on overly complex architectures (like those that follow a pure MACH doctrine) has been flagged by industry leaders as a source of operational slowdown, creating bottlenecks that limit agility in volatile market conditions ...
FinOps champions crucial cross-departmental collaboration, uniting business, finance, technology and engineering leaders to demystify cloud expenses. Yet, too often, critical cost issues are softened into mere "recommendations" or "insights" — easy to ignore. But what if we adopted security's battle-tested strategy and reframed these as the urgent risks they truly are, demanding immediate action? ...
Two in three IT professionals now cite growing complexity as their top challenge — an urgent signal that the modernization curve may be getting too steep, according to the Rising to the Challenge survey from Checkmk ...
While IT leaders are becoming more comfortable and adept at balancing workloads across on-premises, colocation data centers and the public cloud, there's a key component missing: connectivity, according to the 2025 State of the Data Center Report from CoreSite ...
A perfect storm is brewing in cybersecurity — certificate lifespans shrinking to just 47 days while quantum computing threatens today's encryption. Organizations must embrace ephemeral trust and crypto-agility to survive this dual challenge ...
In MEAN TIME TO INSIGHT Episode 14, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud network observability...
While companies adopt AI at a record pace, they also face the challenge of finding a smart and scalable way to manage its rapidly growing costs. This requires balancing the massive possibilities inherent in AI with the need to control cloud costs, aim for long-term profitability and optimize spending ...
Telecommunications is expanding at an unprecedented pace ... But progress brings complexity. As WanAware's 2025 Telecom Observability Benchmark Report reveals, many operators are discovering that modernization requires more than physical build outs and CapEx — it also demands the tools and insights to manage, secure, and optimize this fast-growing infrastructure in real time ...
As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...
Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...