Catchpoint Systems announced the opening of its Bangalore office, its first office in India, and an expansion of its web and mobile performance monitoring points in India.
Catchpoint now has 13 backbone monitoring nodes in India, more than several competitors combined, in addition to three last-mile nodes. This expansion brings Catchpoint’s monitoring nodes presence to a total of 78 in the critical Asia-Pacific region, and 381 live nodes worldwide, including backbone, last mile, and wireless locations.
Catchpoint’s Bangalore office now has five employees, with plans to expand to 15 by the end of 2015. Bangalore staff will provide support to Catchpoint’s India-based customers, as well as those in the rest of the APAC and Middle East regions.
“Digital commerce in India is in its early stages, but experts agree it is set to explode,” comments Mehdi Daoudi, CEO and founder of Catchpoint Systems. “As Internet businesses gain a foothold there, the ability to ensure fast, reliable end-user experiences is paramount. Catchpoint’s web performance monitoring nodes in India will help these companies overcome web infrastructure complexity, gain customers and build business traction.”
According to the Internet and Mobile Association of India (IAMAI), today, India has 243 million internet users – more than the United States and second only to China. Gartner recently cited India as one of the fastest growing e-commerce markets in Asia-Pacific, increasing 60 to 70 percent a year. Mobile web adoption and social networking are also on the upswing. For example, Facebook recently announced it has crossed 100 million active users in India, only the second country after the United States to reach that milestone.
While internet growth in India is on the fast track, foreign companies targeting the region face significant challenges, including intense price competition and thin margins. In order to enhance their chances for success, companies must focus on delivering strong customer service and establishing trust, which can turn customers into repeat buyers and improve profitability. Strong web and mobile performance is a critical foundation of these efforts.
“Right now, many global internet companies view India as their next big gold rush, with companies like Flipkart, Jabong, Snapdeal, and others leading the way,” continues Daoudi. “Catchpoint has invested – and will continue to invest – in India, extending our commitment to helping our customers maximize major opportunities for business growth and revenues worldwide.”
Using Catchpoint’s web and mobile performance monitoring nodes in India, businesses can gain a realistic assessment of on-the-ground end-user web and mobile experiences, and isolate and fix problems across the region’s vast and developing web ecosystem.
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