Citrix announced the establishment of a strategic partnership with Zettics, a provider of big data analytics for operators.
The agreement between the two companies will enable Citrix to leverage Zettics analytics capabilities to enhance the ByteMobile portfolio of traffic management and analytics solutions for mobile network operators.
The agreement is expected to result in new product offerings during the first half of 2014.
With the integration of Zettics analytics into the ByteMobile product portfolio, Citrix will improve operators’ ability to capture and analyze all of the data usage on their networks and to take action based on that analysis.
The partnership will further enable the combination of rich experiential data from ByteMobile platforms and subscriber-centric data from other network sources to deliver sophisticated new mobile analytics solutions.
“Citrix leads the industry in enabling mobile network operators to measure the quality of the mobile data experience and in giving them the ability to act on that information,” said Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix. “By leveraging Zettics’ analytics, Citrix will be able to expand the scope of mobile data usage information available to the operator, providing new tools to improve network quality, subscriber retention and profitability.”
Sterling Wilson, CEO of Zettics, said, “We are excited to be partnering with Citrix to accelerate adoption and expand the reach of our proven analytics capabilities. Citrix has deep experience and proven success in selling sophisticated solutions to operators around the world. This makes them an excellent partner to expand on the value of Zettics’ technology. I am confident that this partnership will deliver significant business value to operators globally.”
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