Continuity Launches New Channel Partner Program
July 29, 2014
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Continuity Software announced the launch of its global AvailabilityGuard Channel Partner Program, designed to enable channel partners with solutions for ensuring the highest levels of availability (HA) and disaster recoverability (DR), across their clients' physical, virtual and cloud environments.

Continuity Software has already engaged with many of the top VARs, SIs, distributors, MSPs and consultants in select countries. Following this, the enhanced formalized program is now open to new channel partners around the world, enabling them to offer the AvailabilityGuard software suite to customers in their respective markets.

By adding AvailabilityGuard to their offerings portfolio, value-added reseller (VAR), system integrator (SIs), distributor, and managed service provider (MSP) partners can enhance and extend their relationships with current clients, while also opening-up countless new lucrative client opportunities. End users benefit as they are now able to work with local trusted advisors to fortify their IT infrastructure against downtime and data loss.

The AvailabilityGuard Channel Partner Program provides Continuity Software's partners with a Dedicated Channel Partner Champion who is responsible for ensuring each partner benefits from:

- Early Roadmap Access and Influence - early access to product roadmaps enables channel partners to improve business planning; the ability to influence product direction helps ensure customer requirements are met today and into the future

- Demand Generation and Lead Referral Program - extensive cooperative programs (i.e., may include co-developed webinars and seminars, co-branded collateral, white papers, and technical documentation, email campaigns, etc...)

- Deal Registration - early deal registration initiates Continuity Software's support of partner's sales engagement and prevents channel conflict

- AvailabilityGuard Risk-Free Assessments - to date, 100% of the organizations that have conducted an AvailabilityGuard Risk-Free Assessment have identified vulnerabilities and/or gaps in their IT infrastructure of which they were completely unaware

- Sales and Engineering Training and Support - in-region, pre-sales and post-sales support, including 24/7 online access to Continuity Software expertise; ongoing Continuity Software led programs for training sales and support personnel; as well as phone and/or onsite customer deployment support (as required)

"The bottom-line objectives of Continuity Software's new AvailabilityGuard Channel Partner Program are quite simple. Our first goal is to enable our partners to enhance their trusted advisor status, increase sales success, shorten the sales cycle, and increase profitability," said Lior Itai, Director of Channel and Business Development, Continuity Software. "Our second and equally critical goal is to make it as easy as possible for IT organizations around the world to obtain and deploy our AvailabilityGuard software in order to ensure their applications and information services remain highly available, protected and instantly recoverable in the event of an outage or disaster."

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